We Are Huntly has created a coruscating destination for Melbourne’s inner city denizens. The Penny Drop is the latest project by the Melbourne interior design studio.
The Penny Drop sits at the base of the new Australian Tax Office building in Box Hill, its name playing on the concept of the ‘penny dropping’ from the pockets of the ATO office above. Kylie Dorotic and Alicia McKimm, directors at We Are Huntly, have used art deco light fittings and warm textured surfaces to great effect, with a circular theme running throughout in reference to Chinese symbology and its spatial proximity.
“The space planning was a direct response to the concept of the penny dropping,” explains Dorotic. “The curved form of the bar and seating layout that surrounds it echoes the ‘ripple effect’ – the same effect the owners hoped The Penny Drop would have on Box Hill and its residents.”
Situated at the base of the commercial building, We Are Huntly’s challenge was to activate the shop front to instill life into the empty 350 sqm shell. The 100-seat cafe, restaurant and bar needed to be “a transitional space”, which would cater for the morning coffee and takeaway trade, those dining at lunch and dinner or popping in for a drink after work.
“The coordination of services was extensive,” explains Dorotic. “It was important that The Penny Drop had three separate service zones: kitchen, bar and a coffee counter with a takeaway offer. With this to consider we created a combination of seating areas that would cater for individuals as well as large groups, offering flexibility.” This sees design solutions in the form of a large, curved marble bar encircled by an outer rim of seating, both small and large tables with enough room between each to talk comfortably, one large communal table and a coffee counter.
Designed in collaboration with Melbourne graphic design studio Pop & Pac, the interior responds directly to the brand identity. “The brand is subtly instilled within moments of the floor plan, joinery, textures and custom fittings such as the copper disk pendant, deliberately tilted like they were paused in motion,” says Dorotic.
Dorotic and McKimm set out to achieve a warm inviting space, “something that was unexpected and destinational”. The pair have used a restrained selection of materials, bringing warmth, light and surprise to the space. Custom light fittings, timber screens and warm yet hardy material choices in the form of blonde timber, marble and copper add both a soft and sharp contemporary feel, with sweeping curves, pink and grey hues and natural light lending an additional softness to the interior.
We Are Huntly have crafted a vibrant and comfortable cafe space, which many would find hard to leave. Quite simply, The Penny Drop is just another example of how these shared environments have become an ingrained part of our culture and a destination in their own right. “…The cafe environment often becomes an extension of a home, a working environment or a place to dine with friends,” shares Dorotic. “By creating a welcoming interior we are encouraging the community to be inspired and find use in these considered spaces that are ever changing.”
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.
Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.
In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.
In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.
Industrial design is a tough industry to crack. And mentorship is one thing that is not always part of the university curriculum. QUT’s Rafael Gomez shares his wisdom on mentorship and being a well-rounded designer with Indesignlive.
The internet never sleeps! Here's the stuff you might have missed
On the occasion of Salone del Mobile 2026, the Opale collection designed by Patrick Jouin for Pedrali expands with two new iterations: a chair and a barstool with armrests.
Designed by JPE Design Studio with Warren and Mahoney and cultural creative designer Karl Winda Telfer, Adelaide Aquatic Centre — Kauwingka — recasts civic leisure as landscape, gathering place and cultural story.