Sydney’s New Year’s Eve celebrations are set to encourage inclusiveness with the key creative elements unveiled today
August 15th, 2012
Today the world’s “smallest big agency” alongside one of the world’s “biggest but shortest pop stars”, released its theme and creative concept for Sydney’s New Year’s Eve celebrations.
Televised to over 1.1 billion viewers, the annual pyrotechnic extravaganza has become the global benchmark for spectacle with the City of Sydney appointing Imagination Australia to innovate and execute the creative and experiential scope of the event, in collaboration with creative ambassador, Kylie Minogue.
In the wake of designer Marc Newson’s successful “time to dream…” collaboration in 2011, Imagination’s Heath Campanaro engaged Minogue in February 2012 to
“…contribute her distinctive touch to all the proceedings.”
“Embrace” was today launched as the all-encompassing theme of the evening’s festivities.
“The theme of ’Embrace’ reflects a positive attitude of openness and connection. It’s about bringing people and ideas together to create something greater than the sum of its parts. It’s about acceptance and tolerance, the past and the future, warmth and love.” Says Campanaro.
Reflected in the vibrant creative through a suite of graphics that engage partygoers on the many facets of inclusiveness being conveyed on the evening:
Embrace Love, Embrace: The Possibility, Embrace: The Moment, Embrace: Sydney
Thematically and creatively, a sound proposal, the event is expected to draw over one million revelers to Sydney’s foreshore and will in turn earn the mantle of Austalia’s largest public party.
Imagination
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Miele Australia’s DA 5490 striking rangehood features modern lines and is proof that functionality, performance and elegant design can go hand-in-hand. In striking brushed stainless steel and glass, the entry-level DA 5490 wall-mounted décor hood is a feature-rich rangehood in stylish and unobtrusive design that is complemented by the rangehoods power and convenience. Featuring electronic […]
SKHEME celebrated the launch of their new collection of tiles, hosting a Mix and Match themed launch in their Rozelle showroom. The clientele enjoyed presentations from guest speakers from Italy and Spain, drinks, nibbles including freshly made popcorn and lucky door prizes.
The internet never sleeps! Here's the stuff you might have missed
Adaptive reuse is all the rage across the design industry, and rightly so. Here, we present a selection of articles on this most effective approach to sustainability.
Art, design, architecture and hospitality all combine perfectly at The Ritz-Carlton, Melbourne by BAR Studio and Cottee Parker.