Frost* Design has created a signage and graphics system that fosters innovation and collaboration within the redevelopment of Qantas’ HQ in Sydney. Anna Guerrero reports.
June 18th, 2014
The newly launched redevelopment of Qantas’ HQ in Sydney’s Mascot is a feat on several fronts. Most significantly, the project’s consolidation of space not only accommodates for increased communication between staff, but creates a platform for the company to proudly engage with clients and visitors. This is achieved through the combination of seven disparate buildings across many addresses into one campus style workplace made up of four buildings and connected by a new external spine.
On a more subtle front, the ‘devil is in the detail’ certainly reigns true for the success of signage within the two year project. Branded by Frost*, the design firm has created a signage and environmental graphics system which aims to create a connected workplace that fosters innovation and collaboration and empowers the people that operate within it.
According to Frost*’s, Head of Environments’ Carlo Giannasca, it’s a technique which transforms the space into a community. “Each of the buildings becomes street addresses; with precincts along the street, such as the reception lounge, theatre and bistro,” he explains. “We developed a Signage and Graphics Strategy for the whole campus, creating concept designs for key sign types; and staging detailed design, documentation and construction to align with the building works.”
The basic construction of the signs includes an aluminium frame that encases a frosted acrylic sheet which in-turn is illuminated by a matrix of LEDs that sit below the surface. The result is signage that literally shines like a beacon, guiding users around the building. The graphics are applied vinyl die-cut lettering rendered in two shades of grey, designed to facilitate changeability.
In collaboration with the layout strategy which paves way for new methods of communication, the application of signage fulfills Qantas’ brand values by utilising a contemporary approach, a refined aesthetic, and high functionality.
Frost* Design
frostdesign.com.au
Photography: Ant Geernaert
anthonygeernaert.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
XTRA hosted a launch party for Catellani & Smith in Singapore on Thursday 1 December. Guests were drawn into a theatrical world of lights in a gallery setting at 72-13 Mohamed Sultan and got to meet Enzo Catellani, the man behind the artisanal collections.
The internet never sleeps! Here's the stuff you might have missed
Leading the field in terms of ergonomics, this high-end office furniture from Buro is also designed with the evolving needs of the modern workplace in mind.
Archie Moore’s kith and kin unveiled in the Australia Pavilion at the 60th International Art Exhibition of La Biennale di Venezia.
Welcome to the year of the Design Effect. This year’s theme aims to showcase the profound ripple effects that exceptional design can have on people, place and planet. Join in shaping this narrative by contributing your perspective before May 3, 2024, and become a part of the Design Effect movement.