Something Beginning With (SBW) strives to unify the functional with the visual, creating a unique and balanced product blend.
March 3rd, 2014
SBW is a brand with a vision to inspire. By providing a stimulating and refined collection of furniture, focusing closely on function, clarity, simplicity both in form and materials, and a sophisticated colour palette, SBW brings great design to every home.
Artwork by Laelie Berzon
The brains behind SBW is the creative collaboration between Melbourne-based designers Lisa Vincitorio and Laelie Berzon. With close to 10 years experience in furniture and home ware design, Lisa Vincitorio made her mark as the youngest Australian designer to partner with Alessi. She has achieved worldwide recognition for her designs with Alessi and won an award at Tokyo designers block 2005. She has numerous products in production and supply with Australian distributors and is commissioned to design furniture for events such as the Flemington Races.
Laelie Berzon has a background in Interior Design and Visual Arts, teamed with a solid grounding of the furniture industry. Bringing artistic insights to the practicality of everyday items forms a strong and inspiring fusion, producing a dynamic furniture collection that has relevance and longevity.
The collection is a culmination of research, travel and passion for design, coupled with a conscientious understanding within today’s market. Attention to detail along with consistent, dedicated and honest customer service will see SBW evolve and mature throughout the years. Their focus is now to create innovative and elegant quality Australian-made designs accessible to the commercial, hospitality, education and residential sectors.
Photography: Michael Bell
Something Beginning With
somethingbeginningwith.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Geelong College’s Sport and Wellbeing Centre ‘Belerren’ designed by Wardle is designed around bringing in natural light. But Shade Factor’s job was to help modulate and precisely control it for the most important competitive moments.
Blending versatile cooking with smart performance, Bosch AccentLine appliances bring a quieter sense of order and simplicity to the modern kitchen.
Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.
Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.
For Mutual Trust’s Adelaide workplace, Woods Bagot drew on the idea of a stately family home to create an interior shaped by legacy and ease.
Founded by Richard Munao in 2017, NAU’s presentation at 3daysofdesign builds on decades of groundwork by Cult and marks a confident moment for Australian design overseas.
The internet never sleeps! Here's the stuff you might have missed
Celebrating three countries from our region and their respective Architecture Institutes at the 2026 INDE.Awards.
Presented by Designer Rugs