Melbourne fashion label búl brings a touch of the seaside to Brunswick Street, Fitzroy.
July 12th, 2011
The búl aesthetic is all about classic yet contemporary, beachy and relaxed yet sophisticated and stylish.
The clothing label’s second retail space – following their flagship store tucked away in Melbourne’s Curtin House – is a combination of all these elements.
Inspired by the Californian coast and búl designer Virginia Martin’s love of Victorian beaches, the store is designed to resemble a beachside hideaway.
Weathered timber is used throughout the interior, complemented by a natural, pared down colour palette.
Fitting rooms are decorated with floor to ceiling beach scenes.
The overall effect is one of stepping into a beach shack.
“The entire store is organised around the idea of playing with interior versus exterior spaces,” explains designer Mike Macleod. “Rather than spending money on acres of standard wall and floor and ceiling finishes we have instead left the bare material of the building exposed and concentrated on creating seperate, carefully detailed smaller spaces.”
“The ocean is always a constant in my design aesthetic, and I wanted this flagship store to reflect that,” says búl designer Virginia Martin.
“The variation in colour of the sea, sand and cliff faces from season to season and location to location around the world are constantly inspiring to me, and invariably find their way into the earthy hues of each collection.”
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Create a configuration to suit your needs with this curved collection.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
From the up-and-coming young guns to well established talent – here are your 2018 Prodigy and Luminary nominations.
The internet never sleeps! Here's the stuff you might have missed
By adding Muuto to its roster as Singapore’s only retailer, XTRA not only celebrates the enduring appeal of Scandinavian design – it heralds a whole new perspective on its universally appealing legacy.
Focusing on facade and green design, this pair of office blocks is designed to meet the most contemporary demands of workplace design.