Indesign takes a look inside the ASICS national headquarters, a clever mix of design and branding to a theme.
February 3rd, 2011
The Australian headquarters of leading sports footwear brand ASICS, in Eastern Creek west of Sydney, is not your regular office.
WMK Watermark has used 2500 square metres of space to create an athlete’s paradise.
The facility features a gym, mini football field, table tennis court, games room, Japanese garden and luxury lounge.
Meeting rooms each reflect a distinct sporting theme.
The communal dining/kitchen area, with its polished timber floor, is marked out to resemble a basketball court.
A running track ties the separate components of the workspace together.
Design and branding agency There conceived the graphics for the interior, creating a colourful, striking visual effect that conveys the ASICS brand philosophy.
Graphics were carefully designed to reflect ASICS’ focus on movement and technology.
The ASICS headquarters fit-out marks the 2nd collaboration between WMK Watermark and There, and the result is a vibrant and engaging design offering a unique experience and encapsulating ASICS as a brand.
Photography by Anthony Fretwell
WMK Watermark
watermarkarchitecture.com.au
There
there.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Create a configuration to suit your needs with this curved collection.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
At Milan Design Week 2014, 22 designers created one-of-a-kind objects using Kvadrat’s Divina fabric, with some very colourful results.
Drawing on the concept of a watering hole as a gathering place in nature, GroupGSA has rejuvenated Sydney Water’s headquarters located in Parramatta.
The internet never sleeps! Here's the stuff you might have missed
Esoteriko has embodied a new lease on beauty within Double Bay’s latest cosmetic clinic, overlayed with modern eclecticism.
Leading the field in terms of ergonomics, this high-end office furniture from Buro is also designed with the evolving needs of the modern workplace in mind.