A new smart phone app for Sydney’s New Year’s Eve celebrations puts party-goers in the picture
December 11th, 2012
As the sun sets this December 31st, the huge team behind Sydney’s renowned New Year’s Eve celebrations are hoping that the power of viewer-participation will generate one of the largest light shows ever staged, globally.
The collaboration between Imagination, Telstra and the City of Sydney will see the anticipated 1.6 million harbour-side revellers elevate the program of pyrotechnical displays with the use of their smart phones and a specially developed app.
With pop icon Kylie Minogue appointed the role of Creative Ambassador one year after designer Marc Newson held the title, the festivities in 2012 focus on the theme of ‘Embrace’ – the notion of inclusion and interconnectedness being central to the call for viewer interaction.
Beyond the place-finding, communication aiding and informational features of the Android and iPhone compatible app – at four key points in the evening “colour moments” will be counted down on each device, at which point participants are encouraged to hold the phone skyward as the screen changes its hue to simultaneously match the light effects and pyrotechnics on the Sydney Opera House and Sydney Harbour Bridge – effectively creating a sea of colour.
Designed and developed in Sydney by Imagination, the firm’s Director Heath Campanaro describes the evening as “the most connected, interactive New Year’s Eve ever.”
The ability to submit personal messages for projection on to the Harbour Bridge’s Pylons further invests the party-goer in proceedings. Between the 9pm and midnight fireworks the intent is to sustain public interest and encourage a more hands-on, less passive participation.
Whilst the theme ‘Embrace’ sets the tone for the event in an emotional capacity, for the first time the embracement of technology sees the experiential elements of the evening enhanced in ways that have never been seen at this scale.
Sydney New Year’s Eve
Imagination
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Herman Miller and the Powerhouse Museum are bringing the exhibition ‘George Nelson: Architect, Writer, Designer, Teacher’ to Australia.
Satelight’s light fittings are designed and manufactured locally
The internet never sleeps! Here's the stuff you might have missed
We spoke with George Fleck, Vice President and Global Brand Leader of W Hotels, about the intermingling of hotel and hospitality design trends.
Drawing on the concept of a watering hole as a gathering place in nature, GroupGSA has rejuvenated Sydney Water’s headquarters located in Parramatta.
Overcoming pandemic hurdles to redefine guest experiences amidst Sydney’s bustling entertainment precinct, The Darling has undergone a two-year restoration that melds Art Deco interiors with the necessities of hotel living.