Giorgio Armani brings his new eyewear collection to the streets in a clever campaign incorporating fashion, photography and social media.
February 2nd, 2011
Frames of Your Life takes 4 bloggers – photographers and trendsetters in their own right – and sets them loose on the streets of Milan, Paris, London and Berlin to snap everyday people, captured in a single moment wearing Armani specs.
London. Photograph by Jackie Dixon
In the tradition of street style blogs like The Sartorialist and Jak and Jil, the resulting photographs reveal distinct personalities and styles– ones that wouldn’t otherwise be found in a conventional ad campaign.
The cities themselves are also brought to life, each revealing its own flavour and aesthetic.
Of Berlin, blogger Natalie Weiss observes “It is difficult to frame something that is on the move, and Berlin definitely is.”
Berlin. Photograph by Natalie Weiss
“Paris is really about ‘less is more’ for fashion, design, and way of life,” says Eleonore Bridge of the city she documented for the campaign.
Paris. Photograph by Eleonore Bridge
“Milan is often considered a severe city but it’s able to surprise you with its unexpected energy and vitality,” says photographer Micol Sabbadini of the Italian style capital.
Milan. Photograph by Micol Sabbadini
The one common thread between the 4 series of portraits is the strong structural shape of the designer frames.
Berlin. Photograph by Natalie Weiss
Frames of Your Life is now set to leave Europe and travel across the world, with New York, Los Angeles, Tokyo, Hong Kong, Beijing and Shanghai next on the list to be snapped.
The best shots from around the world will then be curated and showcased at a special event celebrating the project.
Frames of Your Life
armani.com/framesofyourlife
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Create a configuration to suit your needs with this curved collection.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Globally recognised environmental pioneers Wilkhahn are once again taking bold strides forward in the name of sustainability. The award-winning Yonda collection is their magnum opus of design circularity.
On Wednesday 16 May, Haworth’s showroom in Singapore was packed as the design community came together to hear an animated Gerry Taylor from Orangebox talk about the changing workplace and research findings on Boomers and Millennials.
The internet never sleeps! Here's the stuff you might have missed
July has arrived in Fortitude Valley, Brisbane and this exemplary luggage brand has a new home that ticks all the boxes.
An entry by MuseLAB, in The Retail Space in the 2024 INDE.Awards, takes shoppers to another planet where diamonds and great interior design make a lasting impression.