ELECTROLUX AWARDED FOUR RED DOT PRODUCT DESIGN AWARDS, INCLUDING ‘BEST OF THE BEST’. | Architecture & Design

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ELECTROLUX AWARDED FOUR RED DOT PRODUCT DESIGN AWARDS, INCLUDING ‘BEST OF THE BEST’.

The 2014 Red Dot winners have been announced and Electrolux have taken home not just one, but four of these prestigious design awards.



BY Lorenzo Logi

April 1st, 2014


Among these was the Red Dot: Best of the Best, which is seen as the ultimate accolade in the world of design and was awarded to the new Electrolux Ergorapido. The three other Red Dot awards presented to Electrolux were for their UltraCaptic, UltraOne and Rapido vacuums.

The “Red Dot” is established internationally as one of the most sought-after quality marks for good design. Since 1955, the Red Dot has been awarded for excellent international design and the jury appraises the products according to different criteria such as innovation, functionality, formal quality, ergonomics, sustainability, symbolic and emotional content and whether a product is self-explanatory.

electrolux_red_dot_1

A jury consisting of 40 design professionals from 25 countries has come together to test, assess, criticize and discuss the 4,815 entries for the 2014 Red Dot Awards in the Product Design discipline. Only 1.5% of all entries were awarded the highest award in the competition, the Red Dot: Best of the Best. Electrolux, were of course among these esteemed few.

Prof. Dr. Peter Zec, the initiator and CEO of the Red Dot Award, explains why the competition is constantly rising in significance at an international level: “The Red Dot Award: Product Design gives design professionals from all over the world a chance to measure themselves against each other. Year after year, this results in a higher level of design and also motivates the participants to enter their best products in the competition.”

Red Dot: Best of the Best

The Red Dot: Best of the Best is awarded for groundbreaking design. Only the outstanding products of a category receive this highest distinction of the competition. In 2014, only 1.5% of all submissions to the Red Dot Award: Product Design were honoured with the Red Dot: Best of the Best.

The Electrolux Ergorapido is a great example of the brand’s design philosophy and continued commitment to delivering innovative and relevant solutions that are based on extensive consumer insights. Its self-standing design provides greater flexibility when removing the vac from its charging stand to be used quickly; while its accessible 2-in-1 functionality makes cleaning different surfaces throughout the home easy, from the floor to the kitchen table. On top of that, its latest BRUSHROLLCLEAN™ Technology also helps to maintain the brush roll with little fuss – with no compromise on cleaning performance and power.

The Electrolux Ergorapido is also celebrating 10 years of cleaning legacy. In 2004, a new standard in home cleaning took over the world with the launch of the Electrolux Ergorapido 2-in-1 stick vacuum. The impact of this cordless stick vacuum transformed the cleaning experience in homes from the mundane and tiresome to sophisticated fuss-free experiences for everyone; and provided busy professionals and homemakers alike the ability to achieve “instant cleaning” anytime they needed.

Today, the Electrolux Ergorapido remains one of brand’s most celebrated innovations, winning international design accolades and selling over 9 million units around the world. Designed for a busy modern lifestyle, this ingenious vacuum provides the convenience of a powerful mini upright vacuum and handheld – all in one.  Its grab and go design makes cleaning natural and effortless; while its sleek design means it is best stored out in the open, always ready for cleaning on the go.

Over the last 10 years, this unique vacuum has evolved and introduced three generations and 45 different variants to millions of homeowners all over the world.  With each generation, this sleek and powerful vacuum continues to delight with the latest technology, design and features, ensuring that homeowners the world over can look forward to another 10 years of clean and stylish homes.



Electrolux
electrolux.com.au


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