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APPETITE FOR SOPHISTICATED INTERIORS AT VIKING BY CROWN

Buyers at Viking by Crown in Sydney’s upcoming Waterloo precinct are looking beyond the convenience of a lock-up-and-go lifestyle as they prepare to style their dream apartment.



BY Lorenzo Logi

March 17th, 2014


As anticipation for the projects mid-year completion grows so does the appetite of buyers ready to style their apartment interiors and embrace cosmopolitan living.

Designed by award-winning Eastern suburbs architects MPRDG, and inspired by the work of internationally-renowned Israeli artist Yaacov Agam, the $80 million project is expected to showcase striking design.

The superior location, unparalleled convenience and low maintenance lifestyle are among the drawcards that have driven savvy buyers away from suburban homes and towards chic urbanliving over the years.

Today,buyers are becoming increasingly aware of their options when it comes to styling their off-the-plan purchase to maximise the benefits of apartment living.

More often than not buyers are eager to ditch the dated decor and start afresh.

Kristian Nelson-Marshall a buyer of a two bedroom apartment in Viking by Crown is enthusiastic about the opportunity to update his style-of-living.

“I’m really looking forward to furnishing my new apartment,” he said.

“For me, it’s about minimalist furniture that is still practical and offers storage to maximise the use of the space.”

“Right now I think I’ll be going for a contemporary style with brightly coloured accents.”

Interior Design Director of Axlund & Goldstein, Sue Axlund is delighted that buyers are raising the stakes and understanding why styling and interior design is not just to showcase a residential development but to aspire to have as an integral part of their home interior.

“Kristian is a part of the growing number of owners that are enthusiastic when it comes to styling their apartment,” she said.

Buyers look to add colour, texture, lighting, art, soft furnishings and even flower arrangements to personalise their apartment and create their own touches.

She says off-the-plan purchasers often love the idea of creating something from scratch.

Viking by Crown Development Director, Tim Campbell says the apartment itself is the buyers own space to interpret and create.

“The great thing about a new apartment is that it really is a blank canvas,” he said.

“Apartments offer the freedom to create your dream home but are low maintenance and handy in terms of location.”

Tim Campbell explains that delivering a project like Viking by Crown needs to go beyond exceptional building design and lavish common facilities.

“This is about providing functional and exciting living premises that delivers an experience to each buyer through SPACE,” he said.

Substance-Prestige-Architecture-Commercial-Experience (SPACE) refers to a principle of design Crown uses to develop and allows the developer to deliver consistent and innovative projects across Sydney.

Viking by Crown features 110 apartments, a stunning 25 metre pool, a fully equipped gymnasium plus a ground floor terrace cafe.

As the CBD fringe suburb of Waterloo bourgeons, buyers can look forward to the proliferation of the vibrant precinct.

Residents will enjoy the convenience of inner-city lifestyle close to Sydney’s best shops, cafes and nightlife.

Viking by Crown began construction in 2012 and is expected to be complete in mid-2014.

Buyers can expect a new in-situ two-bedroom display apartment to be installed in the coming months ahead of Viking by Crown’s expected completion in mid-2014.

Crown Group offers buyers access to design consultation services through their exclusive Platinum Club, a member program for buyers

A premium selection of one, two and three bedroom apartments are now available to buy.

Ahead of the buildings mid-year completion a new two bedroom display apartment located on the ground level of Viking by Crown is now available to view at 30-36 O’Dea Avenue, Waterloo.

Call 1300 562 303

Crown Group
crowngroup.com.au


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