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Indesign Magazine
Indesign Magazine

Salone 2017: Comfort Never Looked So Good

If we had to dream up a dream way to sit, it could well come in the form of this multifunctional Daydream seat that’s just been unveiled by Joynout studio at Milan Design Week 2017.



BY Janice Seow

April 6th, 2017


Be it for the home, office or public environment, the word ‘comfort’ has become an increasingly important part of our design vocabulary and day to day focus. With Daydream, Tel Aviv and Milan-based studio Joynout have taken a rather unconventional approach to high-comfort seating, and they’ve just revealed the results at Salone 2017.

Designed by Joynout’s founder Assaf Israel as a continuation of the studio’s D&A seating system, Daydream is a minimalistic and multifunctional sculpture-like seat that draws inspiration from the lemniscate (symbol for infinity) to offer users new and unexpected ways to sit, lounge and interact.

The seat is formed by two interlocking identical cushioned panels, creating an object with no clear beginning or end. Featuring a timber frame and upholstered in Kvadrat fabric, Daydream is intended for both public and private spaces and seats up to two people comfortably, thereby allowing users to lounge and relax quietly in an incline position, or interact with other users if they so choose.

Says Israel, “I had a vision of a fragile-looking object, with a strong feel of hovering. The Daydream is designed for mental and physical relaxation. It is an object that allows us to break away from the hectic reality and remind ourselves how important it is to enjoy the moment.”

Manufactured in Italy, Daydream is launching at the Salone with 10 different colour options. The removable head cushion makes for easy cleaning and maintenance.

 


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