Who said floorboards can only be used on the floor? Tongue n Groove’s new space by Tobias Partners reinvents the showroom experience with engineered European oak boards up, down and all around.
July 18th, 2019
Australian brand Tongue n Groove has moved into a new home in Sydney, designed by renowned architects Tobias Partners. It shows the concept of thinking outside the box at its best. The space highlights the versatility of timber and marks the beginning of endless design possibilities for all designers, architects and consumers.
Nick Tobias – who is the founding partner of Tobias Partners – designed the interior with a nod to the company’s ethos and success in the past few years. He transformed the space into a series of “experiences” that he describes as “contemporary interpretations and variations of the product.”
Serving as a stage to shine a light on the potential of solid oak boards, Tongue n Groove really placed emphasis on its product in a new way. “Although our product range is recognised as high-end across the architecture and design industry,” explains Elle McCarthy, general manager at Tongue n Groove, “we wanted to showcase the product in such a way that it appeals to a wider range of consumers and designers.”
This resulted in several design features: a vertical dance of the products on the ceiling; timber battens that divide private and public rooms; exquisite brass mirror inlays and various finished floor levels displaying the playfulness and flexibility of Tongue n Groove’s portfolio.
Having designed the brand’s previous showrooms, Tobias Partners understands that the core values of Tongue n Groove lie in its passion to provide the Australian market with an unmatched product in strength and style. Comprising three layers of solid European oak and a 6mm wear layer, the product bestows elegance and durability upon each and every project.
“This new showroom is a dynamic display of the various timbers and styles Tongue n Groove has to offer. The layout is an unexpected approach that encourages a playful discovery of material and space.” – Holly Cunneen, editor Habitus Magazine.
In order to ensure that people step foot into the store, architect Nick Tobias explains that “the entire shop front opens up with no visual obstructions.” This actively engages consumers from the street-level, proving that the more sensory the experience, the more likely people get drawn in.
“The wide space granted architects with design flexibility and the ability to create a new design story that is specific to the products we offer.” – Elle McCarthy, general manager, Tongue n Groove.
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The ultimate premise of design is to create better environments, utilities and tools that help people thrive – whoever they are and wherever they live, work and play. The ingrained diversity of humankind means that to design for a varied, global audience successfully, inclusivity, diversity, and equality have to drive not only the design process, but also manufacturing practices, operational procedures, and leadership style of any design brand aspiring to build a better experience for all.