StylecraftHOME launched in February 2017 in Sydney with the opening of its first dedicated showroom. Following a quick embrace from the design community, now it’s Melbourne’s turn.
July 4th, 2018
Following the StylecraftHOME Sydney launch, the brand was quickly seen as the first choice for luxurious furniture and lighting – and it was clear that Stylecraft would need to expand. To cater to the demand of Melbourne’s design community, the second StyleCraftHOME store is located on Flinders Lane, surrounded by other exclusive luxury retailers.
StylecraftHOME is housed in the historic building that has long been home to Stylecraft. Having expanded upward into the next floors building, the new residential collection is displayed on the lower two levels, and Stylecraft’s commercial collection on the three floors above.
“The upper floors, designed by Geyer, feature an expanded Stylecraft commercial and workplace offering, while HASSELL has transformed the lower floors of the original showroom into a stunning space to introduce our residential brand StylecraftHOME to Melbourne,” notes Stylecraft’s marketing manager, Chelsea Chapman.
The entire HOME concept was born from an increased emphasis on residential furniture in all fields of interior design, and the showroom features lounging, dining, home office, outdoor furniture, rugs and accessories from Stylecraft’s coveted brands.
In celebration of this great new space, the Stylecraft team hosted a special showroom launch party attended by some of the best names in the Melbourne architecture and design community.
StylecraftHOME offers original and contemporary pieces for creating comfortable and meaningful spaces for life to unfold. The new Melbourne showroom is located at 145 Flinders Lane, Melbourne.
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