A professional resource for the design curious

Join the global
design collective

Available in print
and online.

SUBSCRIBE
Indesign Magazine
Indesign Magazine

Breathe Architecture for Lulamae Pop-Up

Architects breathe life into Melbourne Central temporary fashion boutique



BY jesse

December 9th, 2009


Blink and you might miss this sustainable pop-up store on the lower ground floor of Melbourne Central.

The temporary boutique, housing the cutesy clothing and accessories collection by Lulamae, literally popped up on 1 December, for a two-month period ending at the end of January.

The entire fit out of the store is constructed from 100% post-consumer waste recycled cardboard, which despite how humble it may sound, has been transformed into a boutique fit out fit for a king.

The pre-cut panels turned up flat packed, folded and were slotted into place on the spot  for the stay.

Drawn-on classical columns provide an elegant neoclassical streetscape to the exterior design of the casual commercial space.

Cardboard tubes held in place by beautifully cut brackets provide the much-needed rails for showcasing the Lulamae clothing range on their hangers, whilst a cardboard cabinet with doodled detailing displays folded items.

When Lulamae’s time comes to ‘pop-down’, the streetscape will be folded up neatly, packed away to provide a regal re-incarnation elsewhere.


Breathe Architecture
lulamae pop-up 2
lulamae pop-up 3
lulamae pop-up 4
lulamae pop-up 5
lulamae store

 


INDESIGN is on instagram

Follow @indesignlive

THE INDESIGN COLLECTION

A searchable and comprehensive guide for specifying leading products and their suppliers

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed