One Plus has completed many cinema projects to date, such as Tianjin Insun Lotte Cinema, Nanchang Insun International Cinema, and Wuhan Pixel Box Cinema, to name a few. Each one is backed by a specific theme.

With the UA Cine Times at Times Square, the designers have referred back to the roots of filmmaking.

Back in the 19th century, cinematographers captured continuous images and stored them on a single compact reel of film. This object – the roll film – now forms a key design element in the cinema.

White walls that reflect the shape and nature of roll films engulf the entire space. At the same time, thin black stripes intercut the white surface to form rectangles of different sizes.

This concept of the roll film is repeated in the design of the ticketing booth.

Positioned above head are specially designed LED spotlights of eight different lengths, all aimed in a different direction; light and shadow fill every corner.

Down on the ground, grey diagonal strips create seemingly random shapes on the floor that stand in contrast to the rectangular patterns on the wall.

The play of light continues inside the auditorium, where spotlights of different lengths line the perimeter.

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