Combining Scandinavian and Japanese design sensibilities, the new Fritz Hansen Tokyo headquarters in the design district of Gaienmae marks a start to an important next chapter in the brand’s history. Housed in a triangular building designed by the Japanese architect Kengo Kuma in 1991 at a pivotal point in his career, the newly relocated Fritz Hansen Tokyo showroom features iconic masterpieces by some of the greatest 20th century Scandinavian design masters, who also had a profound impact on Kuma’s career.

The European-inspired building which houses the Fritz Hansen Tokyo HQ across two levels was completed just before Kuma’s period of deep creative change – a time influenced by the architect’s travels and encounters with local artisans around Japan, as well as Kuma’s growing appreciation for Scandinavian design. At that time, the architect had developed a particular affinity for the works of Arne Jacobsen and his unique design approach of focusing on small details such as furniture rather than viewing projects at a larger architectural scale.

Similarly, Kuma’s insistence on having the large glass windows as part of his design – a small part in the overall building design – created a befitting backdrop for Fritz Hansen’s products. Externally, Fritz Hansen objects become framed artworks during the day thanks to the building’s large columns. As the sun lowers, the building blurs into the night and even greater attention is given to the objects within.

“I think Arne Jacobsen’s contribution towards 20th century modernism somewhat redefined the realm of architecture itself,” reflects Kuma. “He reversed the notion that the building is the protagonist and furniture is secondary by focusing on small details and defining architecture around this, which was a way of reverse thinking.”

Beyond the works of Jacobsen, Kuma sees many similarities of values shared by Scandinavian and Japanese design, particularly as these relate to the recent developments driving the changes in Japanese interiors accelerated by the pandemic. “I think Japanese interiors will go through a drastic transition,” predicts the architect. “The demand for interiors where one can relax and work on one’s own, surrounded by soft materials, such as wood and fabrics, such as the spaces you see at the Fritz Hansen Tokyo showroom, will increase.”

Indeed, the open, uncluttered design of the Fritz Hansen Tokyo showroom not only showcases the brand’s furniture, but also provides inspiration for interior decoration by setting up a series of spaces suitable for contemporary lifestyles and integrating products that are available locally in Japan. While the ongoing influences of Danish design and details by Arne Jacobsen can be seen everywhere, local brands like Timber Yard for the kitchen and Maruhon for the showroom floors seamlessly complement the Scandinavian product offerings. Shoji screens, too, make their appearance in this showroom, albeit in a more contemporary fashion.

Beyond showcasing the timeless pieces by the masters of Scandinavian design, the Fritz Hansen Tokyo showroom and store aim to continue the brand’s journey of design evolution through new masterpieces by contemporary designers that respond to the changing and evolving lifestyles and demands, with a particular focus on the awareness of materials.

Photography courtesy of Fritz Hansen

Related: Fritz Hansen Lounge: A Master Class In Branding