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Gaggenau’s First Shop-in-Shop

The German brand has launched its first-ever shop-in-shop concept space at Harvey Norman in Singapore to give visitors a personal experience of its products.

Gaggenau’s First Shop-in-Shop


September 13th, 2011

Following the opening of its experience center in Singapore last year, Gaggenau now has a spacious 426 sq ft fully functional kitchen within Harvey Norman’s newly transformed flagship store at Millenia Walk.

As with its experience center, Gaggenau’s shop-in-shop, which sits within Harvey Norman’s new luxury one-stop multi-brand kitchen showroom, allows visitors to try out key appliances in its product portfolio.


The new Gaggenau concept space is designed by Hendrick Müller of eins:33, an award- winning architectural and design firm from Munich, Germany.

Müller, who has been instrumental in conceptualising many of Gaggenau’s showrooms around the world, drew inspiration from the experience center, which is located at the Bosch Green Building in Bishan.


Gaggenau’s shop-in-shop follows the same colour palette and design theme, but differentiates itself with a special fabric wall adorned with images of the trees from the Black Forest, a representative landmark from the region in which the brand originated.


The comprehensive, fully functional range of products carried at the shop-in-shop includes Gaggenau’s new fully automatic coffee machine CM 250, the award-winning induction hob CX 480, and well-loved classics such as the combi-steam oven.


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