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Exploring the Element with The Project

Showrooms came alive at Saturday in Design Sydney with an inspiring set of Project collaborations exploring the keyword ‘element’.

Exploring the Element with The Project


August 31st, 2011

For many months in the lead-up to Saturday in Design Sydney, exhibitors collaborated with designers to create interactive installations that would be the talking point of the event.

The result was a stunning collective display of the power of collaboration and the possibilities of imagination.

Burgtec Commercial Furniture/ Abet Laminati / CSM Storage & Filing Solutions and Insight Projects

Taking inspiration from their location in the fashion hub of Alexandria, Burgtec and Insight Projects used the form of the fashion silhouette in their Project – perfectly complemented by the models inside the showroom, dressed Mad Men-style in clothing that echoed the surrounding furniture.



Art Hide and Simon Fallon

PMDL’s Simon Fallon explored the possibilities of Art Hide’s Classic Collection in a beautiful display of colour and texture throughout the showroom. Dotting the faux grass in the showroom was a series of ’Moo Stools’, in a lovely new application of the material.


Arthur G/Boyac Contract and Luchetti Krelle

Sydney-based interiors firm Luchetti Krelle looked at the essence of design and the elements that comprise us all, with a display incorporating laboratory items and chemistry, and a photo display exploring the fundamentals of humanity.



AWM and Siren Design

AWM worked with Siren Design to create an installation that not only showed off AWM’s new products and showroom, but the elements of the company’s philosophy – sustainability and green practices.


Café Culture/Light Culture/Warwick Fabrics and @qubed design

An immersive environment taking over the whole showroom space looked at ideas of pop-up, permanence and upcycling. Top marks to @qubed design for incorporating a DJ lounge into their installation!



Ambius/How We Create/Palamont/The Container Collection

A graffiti artist created a live installation outside the showroom, creating a teaser for the dynamic space inside District 01.


Classique and Woodhead

Woodhead incorporated the Periodic Table of Elements into their installation for Classique, creating a ’design laboratory’ – complete with mad scientists in white coats serving up cocktail concoctions!



Coco Republic Design Centre/Cadry’s Classic Contemporary & Custom Rugs/Smeg and David Hicks

David Hicks’ moody installation was set within a nomadic environment and explored the fundamental needs of mankind, creating a visual journey with teepees made out of Cadry’s rugs.



Dexion Office and HASSELL

An installation that tasted as good as it looked… HASSELL redefined the commercial storage landscape – with the aid of licorice allsorts!



DQ/Bloom and Henry Pilcher

Designer Henry Pilcher’s installation asked visitors to take a walk through a forest of sprouting Bloom Pots on a floor of DQ magazine pages.


Euroluce/Bleux and Vision Design

Euroluce and Bleux teamed up with Donn Salisbury of Vision Design to create an installation that incorporated not only what each party does best – lighting products, graphic design and illumination – but also explored elements of light and shade in a visual journey stretching through the whole showroom.



Iken Commercial Interiors/Konfurb/Signature Floors and Perumal Pedavoli Architects with Whitehouse Institute of Design

Fashion, flooring, form and function were the keywords of this installation. The elements of the products of each company were incorporated into an interactive runway for visitors to mingle with mannequins and strut their stuff.


Indesign and Thoughtspace

Greeting visitors to Stables Studios was Thoughtspace’s installation, which used pages from Indesign magazine – lots and lots of them – to create a visually striking and immersive experience that turned a 2-dimensional medium into a 3-dimensional form.


Inlite and Two Studio

In this playful installation, a string system allowed the design to move and change as visitors interacted with it, each tug and pull affecting things further on. This Project explored the relationship between designer and supplier and the impersonality of online specification.



Insitu Furniture with UTS and Smith Design Studio

Appearing across 3 transitional spaces, UTS and Smith Design Studio’s creation was all about changing the perceptions of anyone who entered and passed through the space.


InterfaceFLOR with HASSELL, Geyer, futurespace, Matt Woods and Cloth Fabric

InterfaceFLOR asked 5 designers to look at the concept of recycling and rebirth, using post-industrial waste from the production of carpet tiles to create new objects and spaces within the showroom.




Visitors were led through a smoky maze with light splicing through, for an innovative showcase of Ke-Zu’s new products.


Living Edge Residential and Woods Bagot

Woods Bagot’s creation for SiD hung over Living Edge’s residential studio, changing in appearance according to where you stood to look at it.



Mico Design with UTS and The Laminex Group

Laminex Group products were used to create a structural centrepiece to the Mico showroom, in shades of blue and grey.


Parterre and Emma Elizabeth Designs

The raw, outdoorsy feel of Parterre’s showroom was used to create a landscape of elements – fire, water, earth and wind.


Prototype Commercial Furniture and Design Clarity

Design Clarity explored the processes involved in constructing, packaging and unwrapping Prototype’s products, in an installation housed within a shipping container.



Schiavello and HASSELL

Schiavello’s showroom was turned into a village, with separate elements representing the diversity you’d find in such an environment. Areas included the Greenhouse and the Speak-easy.



Space Furniture and Helen Kontouris

Helen Kontouris gave showroom visitors an insight into the process behind her new Panier stool in her Project installation at Space.


Spence and Lyda and Jordana Maisie

Blooming flowers, the elements of Spring , took over Spence and Lyda’s already colourful showroom in a mesmering, shifting display of pattern and colour created by new media and electronic artist Jordana Maisie.



Stylecraft and Design Centre Enmore

Enmore Design Centre 2nd year students teamed up with Rod Gailbraith of Wow Productions for this installation, representing the ’common thread’ between design, projects and brands, and creating a great showcase for Stylecraft’s new products.


TCW and e-2

Alex Ritchie of e-2 and Lei Pang of Lighting Design Partnership turned a bunch of TCW task chairs into an illuminated molecular structure hanging over the TCW showroom.


Tait Outdoor and one8one7

This fascinating exhibition looked at the presence of Australian design in the global landscape, highlighting the objects that have made an impact and celebrating Australian creativity.



Tapetti Fine Hand-Crafted Rugs/Viabizzuno/Envoy Furniture and HASSELL with UNSW

8 Yellow Pages in the making, this intricate installation spanned 3 floors and looked at growth and transformation.



Viabizzuno and Tonka Andjelkovic

This green centrepiece was achieved by layering textures to create a green internal landscape.


Yazz and IM Boutique

The 5th Element was the inspiration for this installation, which combined art, fashion, structure, sculpture, image, the subconscious, design and built form in a provocative display.


Saturday in Design Sydney

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