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5 Minutes With… Larry Peh

&Larry looks to create works that are honest, functional and expressive beyond aesthetics. The studio’s diverse portfolio includes everything from posters and print campaigns to Singapore-inspired art objects. Here, its Creative Director Larry Peh takes 5 with…

5 Minutes With… Larry Peh


August 9th, 2012

Describe your philosophy.

To simplify it, there are a few quotes that I live by which have affected me and our studio’s works. Here are some of them:

Design is not king, we march backwards into the future and take your pleasure seriously.



Keeping Tabs on Time – inspired by parking coupons

Projects you’re busy with at the moment.

Branding for a shopping centre, wayfinding and environmental design for offices, working for a charity event… just to name a few.

Top 3 influences.

Marshall McLuhan, Helmut Newton, Charles & Ray Eames and a few more.


An Elderly Chair – a reinterpretation of the Kopitiam chair for the Singaplural exhibition 

Favourite local landmark/building.

Blk 404 Pandan Gardens. A typical HDB block.

Favourite international landmark/building.

Eiffel tower.

Dream project – real of imaginary.

I don’t have a dream project. That’ll put all the rest of my clients or projects in a 2nd tier status. As long as whatever I do has a greater purpose than just delivering the goods to the user that alone is a dream come true.

Dream person to collaborate with.

Ai Weiwei.



Pick Up – inspired by the guitar pick and a homage to one of Larry’s favourite instruments

Favourite decade of design.


Favourite chair.

Eames soft pad executive chair.



Hellbound – Chinese hell money meets Western rock horror tee

Number 1 concern for the industry.

Quantity over quality.

One item in the workplace you can’t live without.

Air condition.

The most interesting thing about the way you work.

I am still a manual person who prefers to list my to do lists on pencil and paper.


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