A professional resource for the design curious

Get the latest design news direct to your inbox!

ProtoTypography by one8one7

Typography takes a 3-dimensional turn.

ProtoTypography by one8one7


August 11th, 2010

We’ve long been admirers of one8one7, so much so that we left it in their hands to create the award-winning visual identity for Indesign magazine when we re-launched last May.

Marcus Piper and Christey Johanssson – the design duo behind the studio – work extensively with type and branding from their base in Austinmer, on the coast of NSW.

Five years in the making, ProtoTypography is a project that brings together their love of type and the 3rd dimension, whereby everyday household objects are born from 3-dimensional letters and punctuation marks.

“The idea really came from experimentation. We noticed the beautiful shapes that occurred when you revolve, extrude or otherwise extract a letterform,” said Marcus.

“That immediately led down a path of exploration and the possibilities of creating products / pieces, which are in a way self-explanatory but also really well branded.”

The ‘revolve’ table with the letter ‘T’ as its base was the first piece that triggered the rest of the collection currently at protype stage.

“At the end of the day it is all about language, functionality and experience.”


Hero image by Sebastian Pajak

prototypography marcus and christie


prototypography marcus and christie


prototypography marcus and christie


INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Related Stories

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed