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Just In Case

This Mexican design studio has Armageddon covered.

Just In Case


April 13th, 2012

With some doomsayers predicting Armageddon in 2012, the team at Mexican design studio MENOSUNOCEROUNO isn’t taking any chances.

Their latest creation, Just In Case, is an end-of-the-world survival kit containing just about everything you might need in the case of the apocalypse.




The kit contains a disc of dark chocolate, for sustenance and well-being; a notebook for writing in or to start a fire; a basic knife; emergency matches; a bottle of original Mayan liqueur for celebration/drowning of end-times sorrows, and a one-litre water bottle for hydration.




Just In Case combines real-life essentials with iconic Mexican products, creating what the designers call “modern Mexican design for the end of times.”



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