Experiential design consultancy e2 is setting up shop in Asia, with an exciting new office in Singapore.
December 10th, 2010
e2, the design consultancy specialising in creating spaces and experiences, has always worked across the Asia Pacific region.
Now the company is taking its global outlook even further, opening a Singapore office in October 2010 with Lisa Lee heading up the Asia hub as Regional Director.
As well as its strategic location, e2 identified a unique approach to design in Singapore that sets it apart as a creative hub.
“Singapore has always been a very clean fusion of new and old,” said e2’s Client Services Director Patrick Moloney.
“There’s a definite growing trend for the use of technology and the use of lighting and screens within architecture, which is quite exciting.”
For an experiential design company, this use of technology offers endless possibilities.
“Apart from creating something that is quite visually arresting, this creates flexible pieces of architecture that are actually allowing the customer journey to be tackled when the viewer first arrives,” Moloney explains.
e2’s current projects across the Asia region include working with a telco client in Jakarta, and as a co-agency for a convenience store project in Jakarta bringing fresh milk to the nation.
The Singapore office will provide what Moloney describes as “a new frontier for what [the company] is doing for the region.”
One of the first projects to come out of the Singapore office is an audit of the in-branch communications of the Standard Charter Bank for their Branch of the Future, which will open in the new Marina Bay Financial Centre.
Key to the success of the Singapore office and of the company’s establishment in Asia is e2’s design process.
“Our ability to understand different markets and people’s behaviours, respond to them and allow that to inform the design, is key to our success.
“It will facilitate a type of design that is very unique and very localised, based on a synthesis of how people want to use space and how they behave.”
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
The American Hardwood Export Council promotes the works of next-gen designers through Discovered Singapore exhibition happening from 16 to 22 May at Red Dot Design Museum Singapore.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
For the Yarram Integrated Healthcare Service, McBride Charles Ryan employs a sculptural, wrap-around verandah to hospitably welcome patients.
Nicky Lobo was on the beat in Surry Hills Central during Saturday in Design. Here are her top picks from the day.
As the unparalleled focal-point for bathroom design, the quality of a freestanding bathtub can mean the difference between average and exceptional interiors. And with their range of sculptural, sustainable and luxurious baths, no one executes this better than apaiser.
The internet never sleeps! Here's the stuff you might have missed
A collaboration between Humanscale and Hames Sharley saw sustainability take centre stage in this Melbourne project.
What’s in a name? At Wardle, a new name marks the next progression in the architecturally designed road for this outstanding practice.
In our series spotlighting aficionados across the design industry, we spoke with Alexandra Guglielmino, who leads the Art Advisory team at Bluethumb Art Gallery.