Experiential design consultancy e2 is setting up shop in Asia, with an exciting new office in Singapore.
December 10th, 2010
e2, the design consultancy specialising in creating spaces and experiences, has always worked across the Asia Pacific region.
Now the company is taking its global outlook even further, opening a Singapore office in October 2010 with Lisa Lee heading up the Asia hub as Regional Director.
As well as its strategic location, e2 identified a unique approach to design in Singapore that sets it apart as a creative hub.
“Singapore has always been a very clean fusion of new and old,” said e2’s Client Services Director Patrick Moloney.
“There’s a definite growing trend for the use of technology and the use of lighting and screens within architecture, which is quite exciting.”
For an experiential design company, this use of technology offers endless possibilities.
“Apart from creating something that is quite visually arresting, this creates flexible pieces of architecture that are actually allowing the customer journey to be tackled when the viewer first arrives,” Moloney explains.
e2’s current projects across the Asia region include working with a telco client in Jakarta, and as a co-agency for a convenience store project in Jakarta bringing fresh milk to the nation.
The Singapore office will provide what Moloney describes as “a new frontier for what [the company] is doing for the region.”
One of the first projects to come out of the Singapore office is an audit of the in-branch communications of the Standard Charter Bank for their Branch of the Future, which will open in the new Marina Bay Financial Centre.
Key to the success of the Singapore office and of the company’s establishment in Asia is e2’s design process.
“Our ability to understand different markets and people’s behaviours, respond to them and allow that to inform the design, is key to our success.
“It will facilitate a type of design that is very unique and very localised, based on a synthesis of how people want to use space and how they behave.”
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
In the bid to balance the desire to live amongst nature with the modest footprint of today’s homes, designer Victoria Azadinho Bocconi looks for inspiration in the depths of the Amazon jungle.
Living Edge definitely has the edge when it comes to supplying furniture for the education sector. With a plethora of brands and collections at their fingertips, Living Edge provides the perfect solution for any learning environment.
This Sofa Series is made up of five basic modules, Curved Corner Back; Straight Back; 1 Seat; 2 Seat and 3 Seat. You can make endless combinations, for example, three, four, five, six seater sofas, chaise, corner sofa, single seats, love seats, benches and ottomans that can be single, two seater, three seater etc. It’s […]
In light of Covid-19 and putting our guest’s safety as our top priority we are moving Saturday Indesign to the exciting new date of August the 29th 2020.
Showcasing design in a spellbinding, ephemeral way, the Lexus Design Pavilion at the Melbourne Cup never fails to disappoint, as Annie Reid reports.
Three upholstered panels form the backrest and sides of this stylish SWIVEL armchair. It is as comfortable as it looks (good). Dimensions: Width 89 x depth 72 x height 76 Delivery time: 12 -14 weeks Applications: Commercial Variations: Fabric or leather Finish: Sustainable timber frame + inox steel base Manufacturer: Ferlea, www.ferlea.com Designer: Ilkka Suppanen, […]
The internet never sleeps! Here's the stuff you might have missed
GH Commercial is now the exclusive flooring and carpet partner of the Melbourne International Comedy Festival 2023 – and two x double passes are up for grabs.
Brothers Mark and Jack are spearheading Fearon, designing objects that range between furniture, sculpture and everything in between. This is one up-and-coming Australian design label to keep an eye on.
With a concept that is at once strikingly new and yet familiar, Lifesize Plans offers a different angle on design. Whether it’s in the process or finished product, projecting plans at real-life scale for people to walk through is an idea with potentially far-reaching consequences.