Singapore Calling: SingTel

September 17th, 2013

With this project, SCA Design (a member of the ONG&ONG Group) have deliberately eschewed all traditional notions of what a call centre should look like, while seamlessly integrating the concept of communication – SingTel’s core business – into both the functional and aesthetic aspects of the design.

indesignlive singtel ong ong singapore

singtel singapore indesignlive ong ong interior design

Given the challenges typically faced by call centre employees, the design team wanted to create a workspace where excellent customer service could be delivered, and where the wellbeing of all staff was considered.

training area interior design singtel call centre singapore

interior design singtel call centre singapore

With that in mind, the design incorporates huddle areas following the themes of Park and Playground, Home, Sports and Beach – which were chosen to convey the message that SingTel is an indispensible part of the lives of Singaporeans; these huddle areas serve as places for collaboration and special events, as well as for rest and relaxation.

singtel ong ong singapore indesignlive

blue room singtel ong and ong indesignlive call centre singapore

In addition, the coaching rooms are inspired by the evolution of communication technology – from cavemen days up till the modern Internet Age – taking staff on a journey through time, while at the same time creating a less rigid and more informal environment in which training can occur.

interior design call centre ong and ong singtel

Muted colours have been selected for the new workstations to provide contrast and greater emphasis to the huddle areas and coaching rooms, and columns are clad in either corkboard, blackboard paint or whiteboard material and serve as functional noticeboards.

singtel ong and ong singapore

meetings interior design call centre ong and ong singtel

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