Retail design just got even more exciting with the opening of the first Saxony stores in Melbourne and Sydney.
September 2nd, 2010
In the last two months burgeoning brand Saxony has burst onto the retailscape with the opening of two inspiring stores in Sydney’s World Square and Melbourne Central.
The store design was the vision of Saxony’s Creative Director Stan Wan, who worked with a team of professionals, including Interni and Stag Shopfitters, to execute the ambitious project.
“The intention of the space is to completely immerse the customer in the Saxony experience”, Amy Low of Saxony told Indesignlive.com.
The spaces are both striking in their materials and construction, with a curved concrete wall arching over the displayed designs and moody lighting designed by Arup.
“We’ve had lots of architects, interior designers and builders come through to marvel at the curved concrete walls and black epoxy floor.”
To add to the brand experience, Saxony ambitiously integrated an art exhibit, curated by Low.
“The art that I’m curating for the project sees different artists explore a common inspiration throughout the course of a season. So far we’ve presented the works of Ben Ali Ong, Tara Gilbee, and Benja Harney.”
The fit-out “adds multiple layers to the customer’s brand experience, and a journey that we’re happy to be going on”.
An experience that certainly makes a remarkable contrast from the blander neighbouring boutiques.
Saxony
saxony.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Entries for the Gaggenau Kitchen of the Year close on April 30!
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
The workplace has changed – and it will continue to evolve. With dynamism at the heart of clients’ requirements, architects and designers at leading practices such as Elenberg Fraser are using and recommending Herman Miller’s OE1 products for the future workplace.
100% Belgian with a twist, Limited Edition rugs only need a single glance to attract attention, but that is only because they are the result of hours – sometimes even days – of intensive manual work. Discover a surprising world of 100% Belgian, age-old craftsmanship and distinctive design.
Emergency Architects Australia (EAA) have been busy laying the foundations for a host of exciting new projects.
The Australian Design Alliance (AdA) is delighted to announce Engineers Australia as a new member. We look forward to working closely with Engineers Australia on issues of mutual interest. The thirteen peak bodies that make up the AdA represent a substantial constituency. The combined national membership of the member organisations is in excess of 120,000. […]
The internet never sleeps! Here's the stuff you might have missed
Producing contemporary furniture, lighting and objects out of Melbourne, Ross Graham is a team of designers, engineers and makers whose limited edition collections merge form with desire.
GH Commercial is now the exclusive flooring and carpet partner of the Melbourne International Comedy Festival 2023 – and two x double passes are up for grabs.