Australian bag company Crumpler enlisted Melbourne-based Ryan Russell to design its new store in Westfield Doncaster.
February 22nd, 2011
“We hate stores that are museums or sterile boxes,” said Sam Davy, Crumpler’s Creative Director, of what he wanted the new design of the Crumpler store in Westfield Doncaster to achieve.
“We like our stores to have a soul and the feeling that someone has thought about them and that they care.
“Our shops should always be worth a visit. They should be full of interest, where you can be 14 or 60, a student or a rock star. You can enjoy them.”
Russell’s design is based on a new bar tack logo Crumpler has introduced for its new Heist range.
“The design of the Crumpler Doncaster store utilises the components of the products being sold and weaves them together to create the store itself,” Russell said.
“Webbing that is used within the straps of the bags is woven to create the shop front and then suspended to create the support structure for hanging and displaying the bags themselves. It is a simple but effective idea and relates directly to the history of the Crumpler brand and their bespoke design bag service.”
The Westfield Doncaster fit-out marks the beginning of a new wave of Crumpler stores to be redesigned as the company changes the direction of its retail offering.
–
Get design inspiration every week. Sign up for our newsletter.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
How can design empower the individual in a workplace transforming from a place to an activity? Here, Design Director Joel Sampson reveals how prioritising human needs – including agency, privacy, pause and connection – and leveraging responsive spatial solutions like the Herman Miller Bay Work Pod is key to crafting engaging and radically inclusive hybrid environments.
In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.
BLANCOCULINA-S II Sensor promotes water efficiency and reduces waste, representing a leap forward in faucet technology.
It’s widely accepted that nature – the original, most accomplished design blueprint – cannot be improved upon. But the exclusive Crypton Leather range proves that it can undoubtedly be enhanced, augmented and extended, signalling a new era of limitless organic materiality.
CapitaMall Skyview is a new shopping centre in Chongqing, China designed by CLOU architects and offering a layered interior that mirrors the city’s distinctive urban landscape.
The use of a single colour as the pivotal and defining design strategy, the unconventional application of contemporary colour on heritage projects, and the softening of traditionally ‘hard’ building typologies were observed in the winning projects at the 39th Dulux Colour Awards.
The internet never sleeps! Here's the stuff you might have missed
The Lands by Capella has had its official naming ceremony, marking the next chapter in the transformation of one of Sydney’s most revered heritage buildings.
As Kvadrat announces its full independence, Njusja de Gier shares some insight on her fascinating and rather unorthodox career path.