Jurlique flourish under the Sydney-based brand and design consultants.
July 7th, 2010
Whether you know his name or not, chances are you are familiar with Mark Landini’s work.
The former Creative Director at Conran Design Group runs design and brand consultancy Landini Associates.
His work might be prolific, but it is Landini’s talent for communicating and differentiating his client’s brands that have made him the go-to designer for brands seeking a fresh and focussed identity.
From Balmoral’s whitewashed Awaba café and Centennial Parklands restaurant similarly minimal look, through to the unrolling of Jones the Grocer across the world and Thomax Dux Australia-wide – you might say Landini have a particular penchant for food and bar design.
From their airy Surry Hills-based studio, Landini have secured an enviable repertoire of clients from the big – think Thomas Dux and Westpac – to the boutique, like Leon and Jurlique.
When Australian cosmetics company Jurlique – founded in 1985 by Dr. Jurgen Klein and his wife Ulrike – needed a new image to place itself in the competitive cosmetics market, they turned to Landini for a compelling focus for the brand, which reflected the company’s organic principles.
Investigating the image for the bio-dynamic cosmetics company, Landini Associates headed to Jurlique’s South Australian farm where the ingredients are cultivated.
Inspired by the natural landscapes and the wooden sheds that housed the seeds, Landini set out to create a brand image that communicated this journey from the energy of the bud, which they have manifested in the brand’s new marque and packaging.
The farm’s atmosphere was then recreated across the Jurlique stores worldwide, which each feature potted herbs in wooden boxes, collages of antique horticultural books plastered on columns and mock skylights bringing to mind the farm sheds.
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