CBA’s new location at Sydney’s Darling Walk features concepts and branding from BrandCulture.
December 14th, 2011
Commonwealth Bank’s new branch at Sydney’s upgraded Darling Harbour – with interiors by Davenport Campbell and architect Tim Bisario – needed a strong branded environment that reflected CBA’s core values.
The branch forms part of the greater Commonwealth Bank Place, with new CBA offices designed by Francis-Jones Morehen Thorp (FJMT), incorporating various segments of the company.
BrandCulture used illuminated environmental graphics to communicate the brand and welcome customers into the new branch, in line with the tone of the CBA brand, which is friendly and customer-focused.
CBA’s immediately recognisable logo is a focal point; on leaving the space, customers are farewelled by the logo in perspective on a clean black background.
BrandCulture were also responsible for designing the new Foreign Exchange style seen on the ATM at the entry. This design will now become part of CBA’s brand collateral.
BrandCulture
brandculture.com.au
From office buildings, hospitals, parks and retreats, wellness is becoming multi-dimensional. Once the outlier of architectural vernaculars, we now look to wellness as a core design narrative, informing the way we build, design and interact with all kinds of spaces and places.
A searchable and comprehensive guide for specifying leading products and their suppliers
The internet never sleeps! Here's the stuff you might have missed
In the hopes of a regenerative future, voices of passion and activism are leading the way in restoring our landscape to give generations the brighter planet that they deserve. A leader in global sustainability, Interface® is changing the game by overcoming humanity’s biggest challenge of climate change.
