Yellow Diva takes a moment to talk to indesignlive.com.
September 10th, 2009
What does your company supply?
Yellow Diva is a creative design studio producing original furniture and products for the commercial and residential sectors.
What’s the history of your company?
The company was conceived in London as a point of convergence between Australian industrial designer, David Walley and British architect, James Davis. Yellow Diva was originally based near Portobello in London’s Notting Hill and sold through Viaduct, Coexistence and Purves & Purves. The company relocated to Melbourne in 2008 with the entire collection now being manufactured in Australia.
Where do you distribute?
Yellow Diva furniture collection is available to order directly through our Melbourne showroom (email@example.com). Selected pieces are available in WA through retailer Majool (firstname.lastname@example.org) and Yellow Diva products are distributed in Europe through Axel Weinbrecht Design. We also have distribution agreements in other Australian states (contact email@example.com for details).
WB Stools are available exclusively (Australia & New Zealand) through ZENITH (zenithinteriors.com.au) or directly through Yellow Diva for other markets.
Describe your customers?
Free-thinking individuals who value and appreciate good design.
What sets your company apart?
Our cross-disciplinary backgrounds (architecture, industrial design, film design) deliver a unique perspective on the design process. Our small size means you deal directly with the creative team and ensures attention to detail.
Who should we speak to when specifying?
Either Felicity (Creative Director) or David (Design Director).
What are your client’s priorities at the moment?
Design for long life; originality; sustainability.
What is good design to you?
Fitness of purpose, efficient & imaginative use of materials, universal appeal.
What does the future hold?
Diversification and new collaborations.
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