Voom has it all with superb design, comfort and functionality. A new collection from uber Australian designer Adam Goodrum for Tait is launched and outside living will never be the same again.
March 21st, 2023
As a creator, there is no better than Adam Goodrum, an icon of the Australian design community. With his latest furniture collection, Goodrum has excelled on every level, conceiving Voom in collaboration with Tait.
Voom was launched in Melbourne last week and, over one day and three sessions, Gordon and Susan Tait, founder and creative director at Tait, Adam Goodrum, principal at Adam Goodrum Studio and Sarah Fox, international brands manager at James Dunlop Textiles, talked about the processes that were involved to realise the range from concept and manufacture through to fabric selection. This same format will also take place in Sydney on 30th March at Tait’s showroom in Waterloo.
This is a collection that is so, so beautiful, incredibly versatile and super comfortable for both outside and inside living. Voom comprises lounge chair, an ottoman and coffee and side tables. Various configurations can be employed to suit all requirements, with chairs combined side by side to compose a sofa, the ottoman included as a corner to an L-shaped grouping, a chair and ottoman joined can become a lounger and higher side tables and a coffee table bring each setting together.
“The versatility and modularity of Voom is a departure from existing collections within the Tait range, with pieces designed to stand alone as a single armchair and multiples creating different lengths and arrangements to suit diverse outdoor spaces,” says Goodrum.
Related: Fearon’s playful furniture
While Voom is an outdoor range, the design is perfectly at home inside as well, with voluptuous curves, ultimate comfort and a sophisticated retro-like aesthetic.
Voom has been made to withstand the harsh Australian conditions with a metal base and plush upholstered, removable covers. The fabric for Voom comes from Mokum, who partnered with Tait for the collection, and its Sole Boucle and Elba ranges combine durability for outside living with a palette of natural hues.
“The Voom collection in its un-upholstered form sits in the garden as both a functional sofa and sunlounge and a sculptural object, where beautiful light and shadow fall on the sheet metal’s opposing planes,” says Goodrum. “When the cushion is attached, the roll design has a retro language to contrast with the linear sheet metal and provides a relaxed comfort through the material selection.”
The Voom chairs and ottoman are refined and elegantly formed but even without the covers the sculptural forms are akin to an art installation with fluid and expressive lines. This collection has been manufactured to the highest level, as are all Tait’s products, with an anti-corrosion base coat and two further coatings over the sheet metal to ensure each piece can weather the elements. Outdoor foam and fabric for the covers complete the design and whatever the grouping, Voom is certain to become a new icon for both designer and manufacturer.
Perhaps the last word should come from Gordon Tait, founding director at Tait: “The Voom collection transcends indoor-outdoor living. It’s quite retro. It’s like it’s had a past life. A modern classic.”
We think you might also like this article on modern seating with a classical twist.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Highly responsive and light on its feet, K.I.D was created to address the need for commercially focused suppliers with a commitment to careful, enduring craftsmanship.
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
Bromic’s Eclipse Collection adds a strikingly functional showpiece to luxurious outdoor spaces providing innovative outdoor heating and lighting solutions.
The Futures Collective returned to Villa Alba Museum for Melbourne Design Week 2023. This event united a cadre of designers under the umbrella of three thought-provoking pillars — Transparency, Currency and Legacy.
From concrete Tokyo to Brutalist Sydney, Blue Crow Media provides a way into new cities — or perhaps a closer look at familiar ones — for the architectural connoisseur, especially those with a keen interest in the twentieth century history.
In the town of Oatlands, Cumulus has delivered Callington Mill Distillery. It’s a new venue that manages to be visually striking and functionally adept at the same time as engaging sensitively with the important local heritage.
The internet never sleeps! Here's the stuff you might have missed
Presented below the spectacularly beautiful stained glass ceiling of the NGV Great Hall for the duration of the Melbourne Art Book Fair, Print Kitchen will play with the connection between printmaking and food-making.
A busy event in Sydney marked the official opening of the Winnings Flagship Redfern Showroom which will host retailers Winnings Appliances, Spence & Lyda and Rogerseller. It’s only phase one but it already sets a high bar for Australian retail.
Gurner Group has just opened its first Australian Saint Haven private wellness club, boasting facilities, client services and an ethos that promotes wellness, anti-ageing and bio hacking. We took the private tour.