Following the success of their inaugural Tom Dixon showroom in New York City last year, the brand has renewed their commitment to the United States market with their current bi-coastal invasion.
August 4th, 2016
Maybe the sun will never set on all things anglophile. And with those venerable trans-Atlantic negotiations having shaped so much of our taste, our sensibilities and our spaces – so much of today’s design world – continuing, we look forward with excitement to Tom Dixon’s current expansion across the USA.
Established in 2002, Tom Dixon is a British product design powerhouse that is world-renowned for a commitment to innovation. What particularly endears clients, however, is the brand’s unbridled support for the British furniture industry and its people. Harnessing inspiration from Britain’s truly unique and diverse heritage, the Dixon trademark is an exhilaratingly fresh reinterpretation of British history into extraordinary objects.
Now teaming up with CURVE – the flawlessly curated supplier under the watchful care of Nevena Borissova – the CURVE X Tom Dixon showroom in Los Angeles, California, is a staggering 7000sqm inner-city outdoor oasis that brings fashion, food, furnishings all under one roof. Aside from its monochromatic tonal scheme with burnished accents peppered throughout, the Tom Dixon touch is evident everywhere. The inspired lighting designed by Dixon is a particular standout, and is sure to illuminate visitors’ experience of the brand in a space that is truly not like the status quo showroom and multi-brand retail fare.
The East Coast need not fear missing out, however. Doors have just opened in SoHo, New York, on Tom Dixon’s newest premises. Occupying a four-storey building on Howard St, Tom Dixon NY is placed in the epicentre of a current micro-Renaissance in SoHo around food, hospitality, fashion and interiors: a real lifestyle revolution.
The space showcases the latest and greatest of the Tom Dixon suite of favours and innovations. Additionally offering multi-use spaces for browsing consumers, professional contractors and wholesale business, the basement has been converted into a miniature studio housing samples, working prototypes and finished pieces on a continually rotating schedule.
These new showrooms manifest the Tom Dixon raison d’être: designing objects resilient for professional use, but delicate and attractive enough for our homes.
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