A professional resource for the design curious

Join the global
design collective

Available in print
and online.

SUBSCRIBE
Indesign Magazine
Indesign Magazine

Something Beginning With…

Attention to detail. Passion for innovative design. Furniture customisation. SBW continues to evolve and mature.

tobyfront


BY Aniqa Mannan

August 21st, 2013


Something Beginning With (SBW) is a brand focused on creating Australian-made, innovative and elegant designs. Designs that are applicable for the residential, commercial and hospitality sectors.

Renchair_SBW

SBW is the hallmark of the creative collaboration between Melbourne-based designers Lisa Vincitorio and Laelie Berzon.

NorthMelbourneresidence_DotDotDash

With nearly ten years experience in furniture and homeware design, Lisa Vincitorio captivated the design community when she became the youngest Australian designer to partner with Alessi. Receiving an accolade at the Tokyo designers block 2005, Lisa has achieved worldwide recognition for her designs with Alessi but continues to develop projects at home, such as the Flemington Races.

SBW_ELLA_LAYA_L

Laelie Berzon on the other hand, started out in interior design and visual arts which meshed well with her already solid grounding of the furniture industry. Producing a dynamic furniture collection replete with relevance and longevity was the byproduct of Laelie’s facility for creating practical everyday items that are aesthetically pleasing and embossed with fragrant design.

QueenscliffResidence_MinettStudio

The two created SBW producing refined collections of furniture. SBW strives to unify the functional with the visually captivating to create a unique and balanced product. Hence, SBW collections speak of function, clarity, simplicity and a sophisticated colour palette.

OSCAR3vCHAIR

The collection is a culmination of research, travel and passion for design, coupled with a conscientious understanding within today’s market. Attention to detail, passion for innovative design and providing customised furniture has SBW continually evolving and reaching new heights.

VMIA

 Something Beginning With

somethingbeginningwith.com.au

 


INDESIGN is on instagram

Follow @indesignlive

THE INDESIGN COLLECTION

A searchable and comprehensive guide for specifying leading products and their suppliers

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed