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See Things Differently

Scoogle present a range of unique frames for unique faces

See Things Differently


July 1st, 2009

Myopia is not usually seen as a motive for a fashion accessory range. Until now. Scoogle eyewear will make you wish for a reason to wear spectacles. Their handmade, sleek frames have been described as a hen’s tooth find in a sea of mass-market mediocrity.

Handpicking exclusive forms from Belgium basements, Scoogle has scoured Northern Europe for inspiration, resulting in unique and amazing individual designs.

The small family-run store, owned and operated by partners Colin Redmond and Josie Meadows, specialises in confident individual design and a personal approach to service.

Each sculptural frame, displayed in their gallery-style Melbourne store appears on handmade shelving or hanging from an eight foot copper tree.

“We don’t want to take over the world we just want to fit frames to flatter faces. We’ve taken a little bit of Europe and planted it in Melbourne.  I want to create a service where discerning clients return because they trust us to fit them with unique eyewear that compliments their personality ” says Meadows.

Designers such as JF Rey, Theo, Anne Et Valentine and IC Berlin are stocked by Scoogle, creating an unusual, European styled collection of eyewear.

















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