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Cromford collection turning heads as an international sensation

Phoenix once again achieves international acclaim, receiving an international iF Design Award 2023 for the thoughtfully elegant Cromford collection.

Cromford collection turning heads as an international sensation

Phoenix products are consistently recognised by industry design awards both in Australia and internationally. To date, Phoenix has taken home seven wins in one of the world’s most celebrated design competitions – the iF awards.

The iF Design Award program takes place annually and sees around 6,000 submissions from 70 countries every year. As the oldest independent design seal in the world – first awarded in 1953 – the iF Awards have become a symbol for innovation and industrial design elegance. They focus on the celebration of outstanding design achievements and the innovative power of design.

The Cromford collection has just been awarded an international iF Design Award 2023, marking another huge win for Phoenix. Previous product wins for Phoenix Tapware include AxiaNX Iko with HydroSense®NX Orli with HydroSense® and Zimi in 2020, and Lexi MKII and Nuage in 2021.

Named after the very birthplace of the Industrial Revolution in 18th Century Great Britain, the Cromford collection has unique and thoughtful ties to the historical legacy of tapware, showers and accessories.

Phoenix Design Engineer Alexander Tomlinson explains where the idea for Cromford first began. “The range was inspired by an old plumbing catalogue I found dating back to the late 1800s. It was filled with hand-drawn sketches of cast iron valves and pipe fittings that featured decorative details. Combining that exquisite fine detailing with precise, uninterrupted geometric forms brought about a unique design language for the range.”

As a result, the range is pared back with a delicate simplicity while the finer details nod to the extravagant legacy of historical design. The picture of duality, Cromford can look equally at home in a modern farmhouse setting as an industrial warehouse. The thoughtful collection was crafted by the Phoenix in-house design team to address the need for tapware, showers and accessories which balance modern-day sensibilities and beloved design techniques.

Alexander Tomlinson notes, “Cromford is all about reserved elegance. It’s subtle and refined but the overall aesthetic hints back to a time when design was extravagant.”

Cromford has much more to offer than aesthetics alone, however. With SwitchMix® compatibility, four contemporary finishes – Chrome, Brushed Nickel, Matte Black and Brushed Gold – and all stock available for immediate supply, Cromford is a range to remember.


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