GH Commercial unites its local in-house design team, manufacturing capabilities and innovative digital technologies to create a space of infinite possibility.
April 26th, 2023
Remaining competitive in the current design landscape means reconsidering the built environment at every level. Generic designs are a thing of the past as technologies and preferences evolve further each year. When it comes to hospitality interiors, the link between authenticity and customisation is undeniable – unique designs create unforgettable environments. Thus, custom designs are more important than ever.
Industry leader in custom flooring solutions, GH Commercial specialise in providing bespoke, deeply personalised carpets with high-performance functionality. With the technology and expertise of a company like GH Commercial, the process of creating a custom carpet is surprisingly, overwhelmingly simple – despite what some may initially assume.
The custom design process is highly collaborative, allowing designers to marry their creative flair with GH Commercial’s practical expertise. The overarching proposition in market follows 6 steps:
1. Concept – Get started by browsing GH Commercial’s existing design range or contact one of their experts to communicate your idea directly!
2. Design – The innovative online visualiser tool allows designers to tailor the colour of their selected design to their project.
3. Visualise – Send your design concept to the GH Commercial team and watch them bring it to life with a 3D rendering or overlay of your floor plans.
4. Sample – Approve your design PDF and receive a free hand trial within two weeks.
5. Manufacture – once you give the final approval of the hand trial, your order will go into production.
6. Deliver – GH Commercial utilises Australia and New Zealand’s largest network of installation contractors and retail partners to ensure that your unique space comes to life before your eyes.
And it’s as easy as that!
By creating custom flooring solutions, GH Commercial presents architects and designers with artistic potential like never before. Their offer of cost effective carpets delivered with a fast turnaround is compelling enough on its own – but when coupled with the iconic performance held by all GH Commercial products, these custom products become entirely unique in their unity of convenience, durability and personality.
GH Commercial provides a range of services to aid architects and designers throughout the process, allowing them as much or as little creative leeway as the individual desires. Manufacturing capabilities such as local Designer Jet® technology, woven carpet (including programs like Fast Track®) and Pattern Perfect® ensure that the end-product transitions seamlessly from the initial vision into reality.
Designer Jet® is an Australian-made cutting-edge custom carpet technology capable of creating an infinite array of colours and bespoke designs in multiple sizes and texture levels. A flexible, creative and performance driven carpet solution, Designer Jet® offers standard design options or complete custom carpet design solutions – producing small minimum order quantities in as little as 3 weeks.
Woven Carpet is the perfect blend of traditional weaving and world class modern technology. GH Commercial’s woven carpets are created using a rich, premium wool blend with fibre that adds a sense of character and natural authenticity to projects. This high-end flooring solution is naturally durable and will retain its appearance as well as the lush underfoot feel for decades.
Pattern Perfect® offers the ultimate design freedom – creating carpet tiles and planks which are utterly unique. Pattern Perfect® is Australian-made, versatile and dynamic. It can effortlessly produce large scale designs for public spaces as well as intricate details and blended patterns across a range of configurations.
Furthermore, innovative digital technology such as the online design library and custom visualizer tool allows architects and designers to embrace fluidity and creativity, giving them the space to experiment with new ideas.
Of particular interest to the hospitality segment, these flooring solutions are memorable and entirely original. Flooring provides an atmospheric foundation for any space which can heavily influence the impression given to the people who inhabit it. Venues such as pubs, clubs, restaurants, hotels and even guest rooms look to strike a unique chord within their patrons – and custom flooring provides the perfect opportunity to enhance and elevate an interior with a signature flair. Learn more about the infinite potential of custom flooring here with GH Commercial.
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