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Design for the Planet: Fjord Furniture

From a piece of seashell, which has been broken and smoothed by the waves, Moroso’s Patricia Urquiola has designed a collection for both the home and public spaces.

Design for the Planet: Fjord Furniture


October 29th, 2015

The Fjord range from Italian design house Moroso includes armchairs, stools and ottomans. They boast smooth lines, soft and comfortable foam, contemporary decorative stitching and frames constructed from modern materials and production technologies – with the armchairs adapting to the body, fitting around it by following its contours and anticipating its movements.

Many of Moroso’s designs are available in Australia exclusively through retailer Hub Furniture, who have recently launched a Limited Edition Hub collection of Fjord armchairs and stools, originally designed in 2002. Each piece is an artwork in itself, with unique handmade African tribal silk fabric and leather combinations selected by Patrizia Moroso and Hub owner and director, Jaci Foti-Lowe.


Daring, farsighted and certain of the advantage of combining craftsmanship, tailoring and industrial processing techniques to create unique products, Moroso strive to maintain ethical quality and an environmental conscience, with many products certified with Good Environmental Choice Australia (GECA).

GECA is Australia’s only independent, not-for-profit, multi-sector ecolabelling program and the only Australian member with GENICES recognition from the Global Ecolabelling Network (GEN). Certification is proof that a product has been rigorously assessed for its environmental, health and social impacts across its life cycle, from sourcing the raw materials to disposing of the product at the end of its life. GECA certified products are a better choice for you, your family, your colleagues and the planet.



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