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Electrolux and Alex Perry

Electrolux Premium Laundry Collection with fashion and care advice from Alex Perry.

Electrolux and Alex Perry


December 16th, 2009

It is hard to imagine that fashion designer Alex Perry still does his own laundry, but as an expert in textiles and fabrics he certainly knows a thing or two about caring for them.

Cue a collaboration with Electrolux, who have launched a range of luxe washing machines designed to treat delicate clothes with the respect they deserve.

The new Electrolux Premium Laundry Collection represents significant advances in washing and drying whilst implementing many energy efficient changes.

The Electrolux Iron Aid dryer (model EDI96150W) minimises ironing by using steam to relax the fibres of the clothes and offers a refresh program to remove creases and odours from dry clean only garments.

The Electrolux Energy Star Dryer (model EDH97950W) reuses heat rather than releasing it into the laundry – a self-contained drying system collects the moisture from the drying process.

Featuring a Jetsystem which massages the water and detergent through your wash, the Electrolux Time Manager Angled Drum Frontload Washer (model EWN14991W) is a unique new product which adjusts the amount of water used according to the size of the load. 

For fashion and care advice, Alex Perry presents his tips online.


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