Pause. Sit Back. Relax.

The Belle is complete seating comfort with a strong visual identity, created with the contemporary workplace at the forefront of design ideals.

BY Andrew McDonald

June 30th, 2016

Belle is the latest meeting and boardroom chair to join AWM range. The design of the Belle recalls the classic of furniture design, and allows it to complement quick, active meeting environments, while still enriching any contemporary boardroom with a sense of elegance

People oriented product design has been at the heart of the workplace and commercial furniture in the AWM range since the team first founded in 1993. The Sydney and Melbourne based team has always ensured that simple design meets functionality in its effortless range, and the Belle continues this tradition.

The Belle concept accommodates to contemporary office interior design trends that place simplicity and modernity side by side. With its latest technology and lumbar support, the Belle will be the perfect chair for your workspace.

AWM
awm.net.au

INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

MAXIMUM Concrete-look Porcelain Panel Benchtops

Artedomus

Acoustic Light Reduction Curtain Fabric

Materialised

Cube™

Autex Acoustics

Vicinity™

Autex Acoustics

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Indesign

Raw Edges for Established & Sons reimagine parquetry with Tongue & Groove

London-based design duo Raw Edges have joined forces with Established & Sons and Tongue & Groove to introduce Wall to Wall – a hand-stained, “living collection” that transforms parquet flooring into a canvas of colour, pattern, and possibility.

Indesign

A tale of two hotels: How Buchan and GROHE have crafted memorable experiences across two very different hotels in Melbourne’s newest hospitality destination

Merging two hotel identities in one landmark development, Hotel Indigo and Holiday Inn Little Collins capture the spirit of Melbourne through Buchan’s narrative-driven design – elevated by GROHE’s signature craftsmanship.

Indesign

Inside CDK Stone’s Selection Centre: a calm, curated way to choose stone

CDK Stone’s Natasha Stengos takes us through its Alexandria Selection Centre, where stone choice becomes a sensory experience – from curated spaces, crafted details and a colour-organised selection floor.

Indesign

Performance with poise: Gaggenau’s Essential Induction Cooktop

For those who appreciate form as much as function, Gaggenau’s latest induction innovation delivers sculpted precision and effortless flexibility, disappearing seamlessly into the surface when not in use.

Scandinavian design, from BoConcept

Great design knows no borders. Why not bring the luxury, sophistication and style of the big city living into the home? This is the philosophy that drives BoConcept.

Ideas

agIdeas 2012 Program Announced

Annual design festival agIdeas International Design Week is back for its 22nd year, celebrating the best in design and creativity at the Melbourne Convention and Exhibition Centre from 21-25 May 2012.

Indesign

Good times ahead with the Decade chair

After two years in the making, we welcome Decade by Blu Dot: the timeless plastic chair that is here to stay for a good, long time.

Products

The Beauty’s in the Details with Pittella

The latest ranges from Pittella with Antonio Citterio and Franco Poli show off the finer details of the premium door handle world.

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed

News

Derek Swalwell statement

Indesign Media is aware of recent reports raising serious concerns about Australian architectural photographer Derek Swalwell.

News

Barton Taylor wins The Photographer – Residential at the INDE.Awards 2025

Recognised as a winner at the INDE.Awards 2025, Barton Taylor has received The Photographer – Residential accolade. His photographic work on Cake House captures the soul of a coastal icon reimagined, blending light, texture and atmosphere into a compelling visual narrative.