BINDER Launches New Market | Architecture & Design

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BINDER Launches New Market

After speaking to our readers, architects, designers and specifiers, we isolated a demand for greater efficiency in information retrieval. Our answer: BINDER.

Binder


BY Philippa Daly

September 17th, 2013


Our readers, the specifiers of your products and services, now more than ever choose when, where, and how they source, research or indulge in information. Here at Indesign Media Asia Pacific, we have always endeavoured to be in touch with this convergence, seeking to build the most innovative, practical and distinctive platforms to showcase your brands and products. That is why we recently launched BINDER.

BinderIpad

BINDER is a free iPad app that effectively allows a specifier to travel anywhere with their product and magazine library on hand. BINDER contains leading design and architecture content, and already hosts enhanced digital versions of print-magazines like Design Quarterly, Indesign and Habitus, with many more to follow. Revolutionising the way the design industry performs and corresponds, BINDER plays archive to interactive, customised product catalogues and brochures from leading suppliers in furniture, lighting, finishes and fittings.

IndesignBinder

BINDER ensures that all essential information will be right there on the iPad for immediate, efficient and practical referencing. “You litter ripper,” says Zip Industries’ Senior Marketing Manager Tom Fisher, “our product range is continually updated and we can never effectively update all the libraries. This will help us greatly. Our team can focus on client service.”

Habitus19Binder

This is the foundation upon which we invite products, companies and brands to be part of BINDER. The definitive, mobile, e-doc, reference point, BINDER presents all the information needed by a specifier to make those important decisions – a library, and the answer, at their fingertips. Far from merely a list of paid catalogues, BINDER does the screening, aggregating the leaders in each field and presenting up-to-date, indispensible content.

After extensive research INDESIGN have created a straightforward downloadable app that will be marketed extensively throughout Australia and Asia on print and digital platforms. We have built the app in-house and we’re offering it free of charge for a limited time to all interior designers, architects, developers and specifiers, nationally. Launch content will be significant and diverse incorporating magazines, catalogues and brochures from industry leaders. Work with our design and online departments to create your own vibrant virtual catalogue, interactive app-based brochure, company magazines and other engaging collateral – get connected. And whenever your product range is enhanced updates can be sent via Binder for automatic efficient updating.  This is tangible, digital and updatable extension of your brand.


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