Chicken or the Egg?

July 7th, 2008

Fritz Hansen has enlisted the help of Israel-born, Denmark-raised artist, Tal R to help mark 50 years of success for Arne Jacobsen’s iconic ‘Egg’ chair.

“We wanted to take a respectful yet unconventional approach,” advised David Rosenkvist, Vice President of Branding and Communications at Fritz Hansen. This desire has been fulfilled by Tal R’s application of colourful patchwork upholstery.

“The whole point was to make a chair that tells a multitude of stories.” Tal R explained, “So the pieces of cloth had to be full of life. It should look a bit like it was homemade.”

This look was accomplished through the combination of fabrics collected from around the globe. Sourced from Istanbul, Berlin and New York, fabrics were also discovered in second hand shops in Denmark and a kibbutz in Israel.

The 50 chairs were made, and revealed at Galleria Carla Sozzani during the Milan furniture fair where they will remain until July 27th before coming to Australia in September.

The chairs will be on display at the Sydney Corporate Culture showroom from September 3-10.

Contact Corporate Culture for more details.

www.fritzhansen.com
www.corporateculture.com.au/

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