Last night, Cult launched The Chairity Project, Reinventing Design Icons. Inviting 14 Australasian creative icons to reinterpret, reinvent and make their mark on a design classic – the ‘CH33’ chair by Hans J. Wegner for Carl Hansen & Sons, the evening was a creative affair.
November 14th, 2014
Above: Samuel Hodge, Adam Warrington, Luke Sales
The Reinventing Icons Project brings together charity, creativity, iconic Danish Design and reaffirms Australia and New Zealand as influential design destinations.
Each chair will be auctioned off via an online auction with all proceeds going to each designer’s chosen charity. Cult are thrilled to be facilitating this unique event and are excited to announce the creatives on-board and their chosen charities.
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“I’m interested in the invisibility of the design scripts that are hidden within objects we use every day that channel certain stereotypes,” says Central St Martins course leader Betti Marenko. Looking around there are plenty of design objects embedded with gender stereotypes – from the ubiquitous fail of Bic for Her pens to Nika Zupanc’s “feminine” gold chair for Moooi.