Louis Poulsen Asia has relaunched its Purvis Street showroom, marking a new era of style underpinned by a new business structure in Singapore.
October 6th, 2017
Embraced by a colourful exterior and a vibrant energy, Danish lighting design brand Louis Poulsen relaunches on Purvis Street as the regional headquarters for all countries in Asia Pacific (with the exception of Japan).
The showroom space consists of 1,500 square feet with large windows at the entry, showcasing the iconic PH Artichoke in different variations of copper, steel and glass. The Singapore team is based in this newly refurbished Purvis Street showroom, serving functions from sales and marketing, to logistics and accounting.
“Louis Poulsen had an office in Singapore for eight years and worked through exclusive partnerships in the region,” explains Christian Seiffert, Managing Director of Louis Poulsen Asia. “But the business in Asia was mainly about classic collections and collectors’ items. Louis Poulsen is a lifestyle brand and we offer way more than that. We are injecting new life into the company and are working hard. This means launching eight-to-twelve new products a year based on our philosophy ‘Design to Shape Light’ – products that a younger, design-minded clientele could also be interested in. And we make it accessible to the wider public through inspiring and educational new retail spaces in Singapore and the region,” he says.
The showroom is now the primary space for interface with architects and designers, while private end users will be catered to by an expanding network of affiliated retailers in Singapore and the region. Louis Poulsen is pleased to announce the first of its shop-in-shop collaborations with XTRA – a premium furniture and lighting retailer located at Marina Square.
“Many of our products are designed for residential environments,” elaborates Seiffert, “so when it comes to our own showroom, we want to express a cosy and comfortable atmosphere.” The historic shophouse architecture of Purvis Street enhances this character while furniture from fellow Danish brand, Carl Hansen, complements the Scandinavian tone of simplicity and refined quality inside the Louis Poulsen office space.
The Louis Poulsen office team at 5 Purvis Street actively accommodates the sales and marketing needs of the APAC region. The B2C (retail) sector is headed by Regional Sales Manager, Michelle Liu, while B2B (professional projects) including Louis Poulsen’s outdoor range are managed by Area Sales Managers Alicia Asri and Stanley Chan.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Entries for the Gaggenau Kitchen of the Year close on April 30!
In the bid to balance the desire to live amongst nature with the modest footprint of today’s homes, designer Victoria Azadinho Bocconi looks for inspiration in the depths of the Amazon jungle.
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
Warren and Mahoney principal, Whare Timu, is a man of our time, working to instigate cultural change and mindful that connection to people and place are the key to better design. Jan Henderson introduces us to this visionary designer and INDE.Awards juror.
Eye catching hospitality and hotel design is a tricky thing to get right – but with Staron Solid Surfaces, your options are limitless.
Tait and ISM hosted an open workshop for a behind-the-scenes look at on-site furniture design and manufacture.
The internet never sleeps! Here's the stuff you might have missed
Voom has it all with superb design, comfort and functionality. A new collection from uber Australian designer Adam Goodrum for Tait is launched and outside living will never be the same again.
Nestled respectfully in the dunes in a beachside pocket of Sydney that is also a sanctuary for native flora and fauna, Adriano Pupilli Architects has crafted a deliberately peaceful and understated piece of community architecture.
Architect James Davidson of JDA Co. wants to move the dial faster on making homes safer, insurance cheaper and enabling communities to rebuild better when natural disaster strikes.
With a concept that is at once strikingly new and yet familiar, Lifesize Plans offers a different angle on design. Whether it’s in the process or finished product, projecting plans at real-life scale for people to walk through is an idea with potentially far-reaching consequences.