HASSELL’s winning masterplan proposal for Chengdu Panda Land aims to dissolve the common idea of humans being dominant over nature.
January 18th, 2019
Home to the giant panda, one of China’s national treasures, the Sichuan Province constitutes the largest contiguous area of panda habitat in the world. The province’s capital city Chengdu has developed its identity and built an international brand around the giant panda. And now it is poised to make a huge investment to protect and further develop its natural asset.
Last year, Chengdu commissioned an international competition for the master planning, habitat design and sustainable tourism framework for three sites across the city centred on the conservation, protection and education about the giant panda and Sichuan’s other native flora and fauna.
HASSELL has been named as one of the three winning practices in the competition. The proposal is a collaboration between the HASSELL team helmed by Shanghai-based HASSELL Principal Andrew Wilkinson, Tongji Urban Planning and Design Institute, and habitat design consultant Jon Coe Design.
The three sites are made up of Beihu (35-square-kilometres), Dujiangyan (23-square-kilometres) and Longquan Mountain (11-square-kilometres). HASSELL’s winning design proposes a Panda Trail that connects the three sites and offers a journey highlighted by various experiences based on the surrounding context and target audience.

The Panda Trail
Beihu offers an opportunity to learn and discover more about the city’s landscape and wildlife via a research centre and cultural innovation centre.
Envisioned for explorers as well as tourists, Dujiangyan offers an immersive experience in a natural park with scenic valleys and an eco-resort.
At Longquan Mountain, a landscape restoration initiative sees the degraded area being revegetated. This live and ongoing process will be on display and serve as a learning venue about the danger and the mitigation of deforestation.

The Monkey Trail
“It’s highly rewarding to be involved in this project that delivers on China’s increasing efforts to protect and increase awareness of this critical species and its native habitat,” says Wilkinson.
A number of design features on the proposal seek to dissolve the common idea that humans are dominant over nature. These include locating the enclosures away from the main paths, limiting visibility to the exhibits through openings, and positioning the animals at a higher level than the visitors.

The Digital Park
Technology will further boost the visitor experience. Visitors eager to experience a close encounter with the giant pandas will be able to do without the expense of the actual animals’ comfort via VR at the trail’s Digital Park.
–
Keep your finger on the design pulse, sign up for our newsletter.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In the last instalment of our three-part performance seating series, Alex Bain from Architectus explains why sitting well shouldn’t feel like sitting at all and explores an unexpected success metric of the hybrid workplace: the grounding power of emotional support.
At 3daysofdesign 2026, AHEC’s immersive exhibition traced the journey of American hardwood from forest to finished product.
From landmark transport infrastructure and adaptive reuse to inventive housing and regional projects, the 2026 NSW Architecture Awards recognised the breadth of architecture shaping the state.
At The Lands by Capella, Hassell and Purcell take a restrained approach to adaptive reuse — working with the existing building to reintroduce it as a public, mixed-use destination.
The internet never sleeps! Here's the stuff you might have missed
From an overnight concert beneath the Royal Exhibition Building’s dome to light works along the Birrarung and a full-scale takeover of Melbourne Town Hall, Now or Never returns with a program that treats the city itself as a stage.
A wander around a BACHLI showroom reveals a tapestry of captivating furniture designs, curated precisely and craft-led. Thanks to its longstanding partnerships with iconic designers, BACHLI has become a go-to for discovering the most exciting established and emerging Australian and international brands. Initially based in Melbourne, BACHLI have recently expanded into Sydney with their Surry Hills showroom, increasing their presence and opening their invitation to the design-savvy and curious nationwide.