This year’s briefings will highlight an XX versus XY struggle and will ultimately reveal how Millennials are kick-starting a new era in how brands, businesses and retailers need to market and sell to them. This concept will explore three key topics: Athena Woman Rising; Re-con Man; and Generation I.

Adidas ‘All in for my Girls’ Campaign

The Future Laboratory is one of Europe’s leading trend, brand and futures consultancies. Through bespoke client reports, Futures reports on topics including luxury, retail and food, and LS:N Global, The Future Laboratory’s trends and insight network, they connect with more than 300 clients, including Pernod Ricard, Louis Vuitton, Leading Hotels of the World, Condé Nast Media Group, Australian Wool Innovation, CUB and Marks & Spencer.

Adidas ‘All in for my Girls’ Campaign

The Future Laboratory’s annual Trend Briefings are an essential event for Australia’s leading creative and commercial thinkers. Presented by co-founders Martin Raymond and Chris Sanderson, the Trend Briefings cover the latest global retail, consumer, design and social trends that are essential to navigating complex and fast-changing markets, and giving brands a competitive advantage.

Melbourne Event:
Date: Wednesday 12^th February
Time: 8am – Registration and light breakfast
9am – 12.30pm – Trend Briefing
Venue:  ACMI – Federation Square/Flinders St, Melbourne, VIC 3000
Tickets: eventbrite.com.au/e/lsn-global-trend-briefing-2014-melbourne-tickets

Sydney Event:
Date: Wednesday 19^th February
Time: 8am – Registration and light breakfast
9am – 12.30pm – Trend Briefing
Venue: Carriageworks – 245 Wilson St, Eveleigh, NSW 2015
Tickets: eventbrite.com.au/e/lsn-global-trend-briefing-2014-sydney-tickets

The Future Laboratory
thefuturelaboratory.com