Grace Turtle, MashUp’s Customer Experience Designer, has had a busy start to the year. She attended a DesignThinkers Bootcamp in Amsterdam, spoke at Link Festival in Melbourne and also at The Future Laboratory’s Sydney Trends Briefing.
March 27th, 2015
In a series of posts, Grace will share her observations and insights from each of these events and the people driving and implementing change.
At the DesignThinkers Bootcamp, 30 people from 13 countries, used a ‘Learning by Doing’ approach to explore customer journey mapping, business modelling and other service design thinking and tools.
Global service design experts including David Kester (former Chief Executive of the UK Design Council and D&AD), Arnoud Koning (set-up global Design Thinking program within Procter & Gamble) and Marc Stickdorn, (editor and co-author of the award-winning ‘This is Service Design Thinking’ book) coached and facilitated the bootcamp.
Grace’s 5 observations from the bootcamp on the big trends shaping change globally and in Australia are:
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