Here, the largest objective was to convey a sense of authority and trend leadership within the tile market. To ensure this goal was realised, the project was managed in-house by director Marco De Clerico, with a comprehensive understanding of what is required in the industry through Skheme’s experience and relationships with designers and architects.

The project however wasn’t without its challenges. De Clerico explains: “The biggest challenge with the limitations of space was finding the balance between showing a vast range of products without cluttering the showroom, showcasing innovative ways to use our products and at the same time keeping it functional. We resolved these issues for example, by using our porcelain slabs on the pivot doors, porcelain screening to partition the showroom from office and the marble slab used as the drawers on a custom made credenza.”

Skheme’s business model has changed to accommodate the new trends in the architectural field with its designs and the ability to collaborate with clientele for custom made products. “The showroom relaunch has impacted on the market by generating interest among the industry,” says De Clerico, “and we have also noticed more traffic through the space.”

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