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Indesign Magazine
Indesign Magazine

There’s No Place Like Home…And Domain Should Know! Domain Sydney By Siren Design

The Domain Group’s new workplace located in a heritage warehouse in Pyrmont has high-end design, an urban flair and home-away-from-home atmosphere.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.

  • Photography by Tyrone Brannigan.



BY Rebecca Gross

August 2nd, 2017


It can often be difficult to find exactly what you’re looking for in a property. But search for a “high-end heritage warehouse with an urban flair and home-away-from-home atmosphere” and you’ll find it at the Domain Group’s workplace. Designed by Siren Design, it brings residential design elements into the workplace for a home away for home.

Home may be related to where one lives, but it’s increasingly used to describe the design of contemporary workplaces as they blur the lines of home and office. And no place does that seem more relevant than the new workplace for the Domain Group, a company that understands commercial and residential property. “We wanted to create a place where employees and clients feel at ease – just like home,” says Mia Feasey, CEO of Siren Design. “We achieved this by combining a variety of textures with a soft palette and residential-looking furniture.”

Domain Group’s workplace spreads across three open-plan floors of 100 Harris Street, a heritage-listed woolstore redeveloped by SJB. Siren’s interior design solution, driven by user experience, focuses on employees and clients through a balance of work and play spaces: open-plan desks, breakout areas and flexible training rooms, as well as a kitchen and communal dining space, games room, wellness centre, zen space and a café/bar area that opens to the grand lobby atrium.

The original structure of the building – timber columns, truss ceiling and brick walls – has been exposed, and is complemented by a polished concrete floor and modern inserts, such as black structural features and timber flooring. The trusses on the upper floor have been painted white for a fresh and lofty feel, while transoms on the lower floor evoke traditional studio lofts.

To create the feeling of home within this contemporary heritage environment, Siren referenced the details of residential design, including wallpaper, door paneling, timber moldings and curtains. Breakout areas have been styled like living rooms with plush lounge seating, cushions, loose feature rugs and floor lamps, and clusters of pots plants and hanging pots also contribute to the warm and friendly home-like atmosphere.

“Domain invests in design because it understands its power: how it can motivate and inspire. It’s not just about what it looks like but how it makes you feel,” says Charles Ginty, Head of Real Estate & Workplace Services at Domain Group.


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