The advent of digital publishing has brought its fair share of doomsayers, Indesign Group have shrugged off the sceptics and embraced the digital age.
June 26th, 2013
The place of print in news and informational publishing is constant; whilst there may be newer and more flexible mediums for communication with every passing year, the value of a printed, tangible magazine will always find resonance with the reader.
The opportunity however, to offer more content and an even greater reader experience presents itself eagerly. This week sees the launch of the brand new iPad reader app, Binder, as well as the first batch of Indesign’s digitally enhanced magazine titles.
The path to delivering on this promise has been a collaborative and creative one, calling on all facets of Indesign Group’s in-house talent.
“The brief was to interpret the print editions of our magazines into a compelling digital format. We wanted to tailor the content to the medium and take advantage of all that it has to offer,” explains Indesign’s Deputy Art Director Emma Warfield.
“Richer visuals, embedded interactive elements, slideshows, audio and video have allowed us to create a new responsive experience with some quick links to additional online content and social media.”
The creative and technical team that bring you Binder (L-R: Radu Enache, Rollo Hardy, Frances Yeoland, Alex Buccheri, Emma Warfield)
Offering Binder for free in the iTunes App Store affords choice. Hand-in-hand with the enhanced, interactive content of the digital editions, the very nature of tablet technology enables an iPad to become an almanac of design – all the titles can be taken anywhere at anytime, with ease.
It must be noted that each issue of Indesign, Habitus and DQ’s digital editions, is individually created. It was important for Indesign to respect the uniqueness of each title and the features exclusive to different platforms.
“Print and digital design are two very different things – one does not translate exactly to the other,” Warfield explains. “Both have their advantages and offer different experiences for the reader. In moving to digital, ease of use becomes a priority – we want the reader to be able to navigate intuitively and discover the new, richer content.”
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