Steelcase hosted a ‘Thank You’ party for 200 designers and customers at Hong Kong’s Armani Prive on Friday 9 December complete with giant Steelcase props, lots of masks, a magician in gold, and great well-lit views of the city.
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The business of running a design practice requires ongoing focus from the business leaders, yet this is something that’s often neglected in the process of servicing clients and delivering projects. In this article, Rob Peake investigates what’s required to sustain and build a successful design business and how this differs from just creating brilliant design.