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For Bolon, the art is in the performance

Making moves in 2020 is Swedish flooring brand, Bolon with the launch of The Art of Performance and the opening of the their very first Australian showroom in Sydney’s east.

For Bolon, the art is in the performance

Breaking fresh ground in 2020 is Swedish design brand, Bolon. The company reigns in the new decade by launching The Art of Performance – a sustainable approach that rediscovers and reinterprets the beauty and function within its existing product lines. With their innovative spirit and boundless creativity, Bolon creates a new avenue for the flooring brand and brings us an inspiring story for flooring solutions. 

For over 70 years, Bolon has always been ahead of its time and today, Annica and Marie Eklund continue to honour the company’s endless success. Officially launched at the Stockholm Furniture Fair 2020, the Art of Performance explores the endless possibilities afforded by its existing collections. 

“We believe it’s important to explore and find new ways of seeing our existing flooring collections,” expresses Annica Eklund, the company’s Chief Creative Officer and third-generation member of the Eklund family. “It’s interesting to work with what we have, and we want to make our collections newer than ever, through the endless combinations we have created.”

At the heart and soul of the Art of Performance is a belief that design goes beyond what meets the eye.

The Art of Performance is built around the four core virtues that are essential and imbued across all of Bolon’s products: designability, sustainability, cleanability and durability. Only by fusing sustainable methods, exceptional function and remarkable beauty; is when products can truly succeed and achieve creativity’s full potential.

In 2020, Bolon proves that woven flooring transcends further than just an everyday product and into a unique piece of art.

“For us, great design is design that lasts,” explains Annica. “You can only achieve that when performance and aesthetics are equally important, when effortless cleanability and maintenance come naturally, and when honest sustainability stands above it all.” 

Following the success from The Art of Performance, Bolon brings the brand’s creative flooring combinations to Australian shores. Last month, architects and designers came together and celebrated the much anticipated opening of Bolon’s first Australian showroom.

Situated on Sydney’s beloved Oxford Street in the eastern suburb of Paddington is a dynamic, flexible and extraordinary space that tells the story of Bolon’s past, present and future. 

The new showroom showcases Bolon’s full range of collections and collaborations within a vibrant design hub; where artistic installations, tactile flooring and textural delights meet to serve as a backdrop against the suburb’s energetic, contemporary soul. The space opens itself up to a rotating program of exhibitions, workshops, lectures and dinners for Sydneysiders to enjoy and explore the timeless beauty of Bolon. Amidst the unprecedented global situation, Bolon is offering virtual tours of the showroom for designers to take a sneak peek of the bright, new space. 

The Bolon Showroom is located on 76 Oxford St, Paddington NSW.
For more information, head to The Andrew Group website – Bolon’s point of contact throughout Australia. 

Photography courtesy of The Andrews Group.

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